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		<title>Some Dos and Don’ts of Linkbuilding Today</title>
		<description>Discuss Some Dos and Don’ts of Linkbuilding Today</description>
		<link>http://searchnewscentral.com/20120808336/Link-Building/some-dos-and-donts-of-linkbuilding-today.html</link>
		<lastBuildDate>Thu, 23 May 2013 10:53:15 +0000</lastBuildDate>
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			<title>Matt Coffy says:</title>
			<link>http://searchnewscentral.com/20120808336/Link-Building/some-dos-and-donts-of-linkbuilding-today.html#comment-1469</link>
			<description><![CDATA[Thanks for this post, Doc. I'm quite sure these Do's and Don'ts of yours will be a good reminder for me. After all, we all could use a little help here and there especially with this ever changing updates from Google.]]></description>
			<dc:creator>Matt Coffy</dc:creator>
			<pubDate>Mon, 13 Aug 2012 13:42:04 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120808336/Link-Building/some-dos-and-donts-of-linkbuilding-today.html#comment-1469</guid>
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			<title>Doc Sheldon says:</title>
			<link>http://searchnewscentral.com/20120808336/Link-Building/some-dos-and-donts-of-linkbuilding-today.html#comment-1462</link>
			<description><![CDATA[Hi, Andreas- I don't think it's necessary to stop using anchor text altogether - we simply need to be careful to not overdo it. The key is to be as natural as possible. Non-SEO folks don't typically do KW research and use the same anchor text over and over again. They'll often use text like "read more" or "website" or even just raw URLs. And as I said, the meta title of the target page seems to be a safe bet. A little of all these in our link profiles is not only less likely to raise a flag, but also leaves us less vulnerable to any significant impact to our rankings if one is suddenly rendered useless or undesirable. It's also important to remember that non-linking citations have taken on more importance and seem to be yielding a lot more benefit toward building authority now, too. And the algorithms now look at surrounding text as well as the anchor text more than they used to. Those two things in combination give us the ability to convey more information about what the copy is saying, who is saying it and how much credibility can be attributed to what's being said. That, in my opinion, actually expands considerably the tools available to us for our copy, in terms of helping both the search engines and the readers understand what we're writing about and how much credence we should be given. So I agree completely with you that the search engines needn't rely on anchor text to understand what either the source page or target page is about. Thanks for commenting!]]></description>
			<dc:creator>Doc Sheldon</dc:creator>
			<pubDate>Wed, 08 Aug 2012 16:00:30 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120808336/Link-Building/some-dos-and-donts-of-linkbuilding-today.html#comment-1462</guid>
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			<title>Andreas Voniatis says:</title>
			<link>http://searchnewscentral.com/20120808336/Link-Building/some-dos-and-donts-of-linkbuilding-today.html#comment-1460</link>
			<description><![CDATA[Agreed with most of the points above. How about not focusing on anchor text at all? Professional journalists don't think about optimising anchor text and it's clear the search engines are not as reliant anchor text to assess what the content is about, hence the confidence in the SERPs quality as a result of rolling out Penguin.]]></description>
			<dc:creator>Andreas Voniatis</dc:creator>
			<pubDate>Wed, 08 Aug 2012 14:26:48 +0000</pubDate>
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