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		<title>Are you ready for the next Penguin  assault?</title>
		<description>Discuss Are you ready for the next Penguin  assault?</description>
		<link>http://searchnewscentral.com/20120820339/Technical/are-you-ready-for-the-next-penguin-assault.html</link>
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			<title>Michiel Van Kets says:</title>
			<link>http://searchnewscentral.com/20120820339/Technical/are-you-ready-for-the-next-penguin-assault.html#comment-1491</link>
			<description><![CDATA[well, Harry I kind of agree with you, on the social signals and the login, but you can still use public pages in those social sites; profiles, and use those to link to/from your site and get shares etc. while even more so; those public pages can be linked with other profiles, and by linking ... associating ...them all together you have an easy, convenient way of getting links between all of your off-page content, especially natural shares and likes, not so much to gain value, but to pass it on, to spread more, while at the same time bundling the value on the profile pages, that's where you then put your embedded anchor text link; on the profile pages - with unique text/bio/profiles for all of them of course. there's not much to be gained from those social sites themselves, but you can use them to pass on value from other profiles to those pages you want to give an extra push, you know like a bridge or ... a link ;-)]]></description>
			<dc:creator>Michiel Van Kets</dc:creator>
			<pubDate>Thu, 23 Aug 2012 12:38:48 +0000</pubDate>
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			<title>David Harry says:</title>
			<link>http://searchnewscentral.com/20120820339/Technical/are-you-ready-for-the-next-penguin-assault.html#comment-1484</link>
			<description><![CDATA[@Ralph - I am not a huge fan of the social signals and SEO concept (beyond the logged in state) as I voiced in a recent SEW article; http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings As for the anchors, that part is more about named entities. Google is pretty good with that stuff. It is natural to see the domain name, brand or product names in anchor texts. (more on entities here; http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html ) At the end of the day I simply wanted to ensure folks weren't myopic on what might be in play. It pays to think outside the box and had more SEOs done so before Penguin, there might be less pain hee hee @Raf - lol... very good. Not sure about that, likely more a post about information retrieval. It's translating that into SEO and yer everyday activities that is the art]]></description>
			<dc:creator>David Harry</dc:creator>
			<pubDate>Tue, 21 Aug 2012 14:35:48 +0000</pubDate>
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			<title>Rafael Montilla says:</title>
			<link>http://searchnewscentral.com/20120820339/Technical/are-you-ready-for-the-next-penguin-assault.html#comment-1481</link>
			<description><![CDATA[This is a master post, I meant a master SEO class.... Thanks David!]]></description>
			<dc:creator>Rafael Montilla</dc:creator>
			<pubDate>Tue, 21 Aug 2012 13:46:56 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120820339/Technical/are-you-ready-for-the-next-penguin-assault.html#comment-1481</guid>
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			<title>Ralph du Plessis says:</title>
			<link>http://searchnewscentral.com/20120820339/Technical/are-you-ready-for-the-next-penguin-assault.html#comment-1480</link>
			<description><![CDATA[Thanks for this Dave, in particular the 'More Stuff" links. I still can't see how this can be as aggressive as they make out other than to devalue all the obvious link building tactics like directories, sitewide and column links etc. One could argue that disproportionat e anchortext is also an easy one, but how do they differentiate between those that have become synonymous with a product or which have the product (anchor text) in their name e.g. "cheap flights". One can't help wondering whether Matt Cutts' reference to G+ signals "not requiring too much attention from SEOs yet" could be a red herring?]]></description>
			<dc:creator>Ralph du Plessis</dc:creator>
			<pubDate>Tue, 21 Aug 2012 13:02:04 +0000</pubDate>
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