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		<title>Pressing tips: Use Press Releases Without Getting Penalized</title>
		<description>Discuss Pressing tips: Use Press Releases Without Getting Penalized</description>
		<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html</link>
		<lastBuildDate>Sun, 19 May 2013 21:36:10 +0000</lastBuildDate>
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			<title>Michael I says:</title>
			<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1746</link>
			<description><![CDATA[Ian, Excellent article. I have been in discussion with a few major players in the PR industry (news distribution), and the points you make are pretty bang on with what we have been discussing. We are trying to encourage people to use a press release for what it is meant for. A briefing to wet the appetite of a journalist, blogger or consumer to further follow up interest and details with one or two links to their site and or blog or Facebook page without the intent to "sell sell sell". Our site reviews every release that comes through, by a human editor in a first world country, with a background in journalism to ensure quality content. Unfortunately, with article sites (which my understanding have taken a fairly significant hit), were abused with outgoing links. Something we would not like to see happen to legitimate press distribution sites. I don't think that anyone really has the absolute answer (unless they work at Google and are sworn to secrecy), however, again, we have to go back to the basics and remember that when posting content, make sure it is posted for HUMANS, and for "human consumption", free from GMO content please. 8) Great article, I look forward to hearing and following more on this. Michael.]]></description>
			<dc:creator>Michael I</dc:creator>
			<pubDate>Fri, 08 Mar 2013 05:19:44 +0000</pubDate>
			<guid>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1746</guid>
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			<title>Brittanie says:</title>
			<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1713</link>
			<description><![CDATA[Great points! The company I work for is starting to look into releasing press releases. I already write the blog for our own site (chatmeter.com/blog) and I write some blogs/articles for other blog sharing sites. We just believe that PR's will add a helpful element to our mix.]]></description>
			<dc:creator>Brittanie</dc:creator>
			<pubDate>Mon, 04 Feb 2013 19:12:44 +0000</pubDate>
			<guid>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1713</guid>
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			<title>Doc Sheldon says:</title>
			<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1697</link>
			<description><![CDATA[ Hard to argue with that, David. :D]]></description>
			<dc:creator>Doc Sheldon</dc:creator>
			<pubDate>Thu, 31 Jan 2013 16:08:15 +0000</pubDate>
			<guid>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1697</guid>
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			<title>Ian Lurie says:</title>
			<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1694</link>
			<description><![CDATA[Hey David, You're totally correct regarding scraping. But I'd say that if you do your press releases without keyword-stuffed links you're probably OK. I have yet to see a site penalized because of scraped content. The PR sites are cracking down a bit, and have been since Panda, I think. If the dog had funny-looking puppies, it'd TOTALLY be news. "Two headed puppies born to current TopSEOs #1 Agency..."...]]></description>
			<dc:creator>Ian Lurie</dc:creator>
			<pubDate>Thu, 31 Jan 2013 04:30:40 +0000</pubDate>
			<guid>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1694</guid>
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			<title>Ian Lurie says:</title>
			<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1693</link>
			<description><![CDATA[Thanks Doc! It really feels like any traditional marketing idea that goes on the internet immediately turns to junk food. Terrible way to put it, but marketing becomes link spam, PR becomes I dunno what... Eh. It's late, I'm tired. I'll resume this thought in a better mood tomorrow.]]></description>
			<dc:creator>Ian Lurie</dc:creator>
			<pubDate>Thu, 31 Jan 2013 04:28:42 +0000</pubDate>
			<guid>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1693</guid>
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			<title>David says:</title>
			<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1692</link>
			<description><![CDATA[Some good tips but the one item is missing from consideration is do scrapers love to steal their content? I now avoid using any of the major PR sites as I find their content gets picked up and republished on a number of garbage/spammy websites. Trying to get that scraped version of your release removed is often near impossible on some of these sites. I have noticed some of the PR sites have also been cracking down on the items that are not really that news worthy but at the same time still publish absolute crap. Hey doc I would have thought the dog having puppies would have been more interesting news item than who has been ranked by TOPSEOs for that week for having paid the most money for a listing...]]></description>
			<dc:creator>David</dc:creator>
			<pubDate>Wed, 30 Jan 2013 20:54:54 +0000</pubDate>
			<guid>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1692</guid>
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			<title>Doc Sheldon says:</title>
			<link>http://searchnewscentral.com/20130127386/Link-Building/pressing-tips-use-press-releases-without-getting-penalized.html#comment-1691</link>
			<description><![CDATA[Love the "PRrhea", Ian! You may have coined a term that'll stick around for a while. :lol: I think "newsworthiness" is the aspect I battle most over with clients. Pencil sharpening hasn't been tried yet, but when they tell me they want to do some press releases, and I ask them what news they want to focus on, it's often met with a bewildered silence. One gal actually suggested her dog having had puppies! She thought that was perfectly valid since the dog is the company mascot. :sigh: Keep 'em comin', Ian!]]></description>
			<dc:creator>Doc Sheldon</dc:creator>
			<pubDate>Wed, 30 Jan 2013 18:58:27 +0000</pubDate>
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