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		<title>Dear  Bloggers Everywhere, Please Lose the "Over the Top" Opt-in  Popups </title>
		<description>Discuss Dear  Bloggers Everywhere, Please Lose the "Over the Top" Opt-in  Popups </description>
		<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html</link>
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			<title>Doc Sheldon says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-93</link>
			<description><![CDATA["... in many years, I've never lost lifetime value by making the process of doing business with me less annoying." I think that says a lot! Just because we have the visitor on "our land", doesn't make it smart to bully them. These days, nearly everyone can sense a hard-sell, and when they do, their resistance automatically goes up. I think soft-sell tends to be more effective, when so much of the public is already inundated with pushiness on all fronts.]]></description>
			<dc:creator>Doc Sheldon</dc:creator>
			<pubDate>Thu, 11 Nov 2010 06:24:03 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-93</guid>
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			<title>Dan Thies says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-92</link>
			<description><![CDATA[@Ben Cook, Optimizing for the initial optin rate isn't the same thing as optimizing the overall benefit. I used to get 41% optins with a popover (optimized), and it dropped to under 20% (unoptimized) when I lost the thing on principle. Got it up to 27% by optimizing the CTA/offer, and discovered that the overall list growth improved. As far as data, you can get a better answer with Google Analytics. Split test it. When you throw the popover, shove a custom variable or segment in there with GA. Check how many optins you have for each group after about 3 months. And how much the value per lead is too, because in many years, I've never lost lifetime value by making the process of doing business with me less annoying. You can get more fancy of course. Referral traffic is far more likely to revisit on their own than PPC traffic, which is why we still squeeze on paid traffic.]]></description>
			<dc:creator>Dan Thies</dc:creator>
			<pubDate>Thu, 11 Nov 2010 02:47:06 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-92</guid>
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			<title>Dan Thies says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-91</link>
			<description><![CDATA[G-Man, A certain SEO author who gave me a hard time about asking for emails a couple years ago, then started using one of these Opt-In-Lightbox thingies, might disagree with us... But yeah. Them things are a pain in the toot. To me, "squeezing" on a landing page is one thing, but people do this stuff on top of their own blogs! :sad: The little slider at the bottom of the page works quite well.]]></description>
			<dc:creator>Dan Thies</dc:creator>
			<pubDate>Thu, 11 Nov 2010 02:37:08 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-91</guid>
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			<title>Doc Sheldon says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-79</link>
			<description><![CDATA[You're not alone, Gerald. I can't stand them either. I understand where Ben is coming from, but like you said... for every new subscribe, how many others were lost? There are other ways to attract (and hold) the user's attention, that I think are a lot less risk of ruining the user's experience.]]></description>
			<dc:creator>Doc Sheldon</dc:creator>
			<pubDate>Thu, 04 Nov 2010 01:19:10 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-79</guid>
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			<title>Max says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-72</link>
			<description><![CDATA[I find them annoying as well, and fail to see how they could significantly increase the user experience. As a form of protest, every request for my email address will be filled with info@domain-name.com. Eat your own spam! :-x]]></description>
			<dc:creator>Max</dc:creator>
			<pubDate>Fri, 29 Oct 2010 13:17:03 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-72</guid>
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			<title>Ileane says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-68</link>
			<description><![CDATA[David, That's hilarious. I was totally not thinking about Halloween. I was looking that the Raven ad in your footer. My bad!!]]></description>
			<dc:creator>Ileane</dc:creator>
			<pubDate>Thu, 28 Oct 2010 15:46:37 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-68</guid>
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			<title>David Harry says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-62</link>
			<description><![CDATA[Hey those are freakin BATS people... You know, like Halloween and all? I am a playful fella. Sheesh. And a few fun bats for a couple days ain't nearly the same as a irritatinbg pop up. I wouldn't compare the two. One is a ploy, the other just me having some fun.]]></description>
			<dc:creator>David Harry</dc:creator>
			<pubDate>Thu, 28 Oct 2010 00:21:29 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-62</guid>
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			<title>Gerald says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-61</link>
			<description><![CDATA[David just informed me that they are halloween bats, so I"m sure they will fly back to their bat caves after Halloween :)]]></description>
			<dc:creator>Gerald</dc:creator>
			<pubDate>Thu, 28 Oct 2010 00:11:21 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-61</guid>
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			<title>Ileane says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-60</link>
			<description><![CDATA[Hi Gerald, those pop up will not go away will they. But on this site I see some flying birds that are very distracting. Did you know about them? I find that very ironic. LOL! Well thanks for sharing my video! Take care.]]></description>
			<dc:creator>Ileane</dc:creator>
			<pubDate>Wed, 27 Oct 2010 23:50:28 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-60</guid>
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			<title>Gerald says:</title>
			<link>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-59</link>
			<description><![CDATA[@Ben Cook, Just because some people join the list doesn't mean it's not also annoying and running other people off. "I've seen a LOT of anecdotal statements against them, but I've yet to see any hard data to suggest that the degradation to user experience outweighs the increased opt ins." I personally don't need hard scientific evidence to know that as a user I really can't stand them. A little common sense goes a long ways here. You admit that you don't care much for them either as a user. Well guess what? If you don't care for them chances are good that many of your site visitors also don't care for them.]]></description>
			<dc:creator>Gerald</dc:creator>
			<pubDate>Wed, 27 Oct 2010 22:35:07 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010102777/Social-Media/dear-bloggers-everywhere-please-lose-the-qover-the-topq-opt-in-popups.html#comment-59</guid>
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