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		<title>Continuing the Lost Generation of Marketers</title>
		<description>Discuss Continuing the Lost Generation of Marketers</description>
		<link>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html</link>
		<lastBuildDate>Mon, 20 May 2013 05:34:38 +0000</lastBuildDate>
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			<title>Tanya McTavish says:</title>
			<link>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-748</link>
			<description><![CDATA[What a great post! As a former academia professional-turned-SEO, I am quite aggrieved at the fact that educational institutions are lagging more and more behind real-world business. And the issue is not just with the marketing discipline. It would be a stretch to say that my (pricey) MBA has prepared me for the real job market. I do know lots of management theories though :D Watch RSA youtube lectures on education, and the message is clear: going to college these days brings nothing other than debt and disillusion. Something's got to change. The question is how do we make colleges more for-profit-like and efficient and at the same time make sure they don't turn into greedy profit machines that career college corporations have become?]]></description>
			<dc:creator>Tanya McTavish</dc:creator>
			<pubDate>Tue, 13 Sep 2011 07:44:32 +0000</pubDate>
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			<title>Doc Sheldon says:</title>
			<link>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-87</link>
			<description><![CDATA[Great point, Tony! Seems a bit like offering a literature degree, but examining nothing after the 1600s. It's much the same here, I'm afraid. The small amount of attention paid to on-line marketing is taught as part of a module of journalism, of all things!]]></description>
			<dc:creator>Doc Sheldon</dc:creator>
			<pubDate>Fri, 05 Nov 2010 21:45:11 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-87</guid>
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			<title>Jim Ryan says:</title>
			<link>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-85</link>
			<description><![CDATA[20 years ago I was a radio station general manager and I taught an evening class at a major university in "Broadcast Sales". Interesting that today, I would suspect that very few business or marketing students even consider a career in the traditional radio or newspaper industry. So, how can any marketing degree not include an Internet Marketing class where search marketing is 50% of the course work?]]></description>
			<dc:creator>Jim Ryan</dc:creator>
			<pubDate>Fri, 05 Nov 2010 13:02:32 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-85</guid>
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			<title>Jun Baranggan says:</title>
			<link>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-83</link>
			<description><![CDATA[All true Anthony. Same thing here in my country. Actually there's only one university here that offers post-grad search marketing SHORT courses. I'm even tempted to take one of their courses just to see what they are teaching :D]]></description>
			<dc:creator>Jun Baranggan</dc:creator>
			<pubDate>Thu, 04 Nov 2010 23:51:37 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-83</guid>
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			<title>Jon Sujecki says:</title>
			<link>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-82</link>
			<description><![CDATA[In 2006 I took an internet marketing course at the University of Wisconsin Whitewater. It was part of their marketing program. It took a relatively broad approach to Internet Marketing, however we did get our hands dirty with PPC campaign construction, keyword tools, and analyzing site traffic data & such. Course Description if you're interested: This class is designed to provide marketing majors and minors with basic knowledge of the Internet so that they can understand why this technology has and will continue to exert such an important impact on marketing practice. It will also consider such topics as web demographics, the online business model, web enhancement of products and services, personalization , traffic and brand building, net exchanges, and online community. In addition, the class will explore the impact that the Internet is having on such traditional areas of marketing concern as research, new product development, segmentation, personal selling, pricing and distribution.]]></description>
			<dc:creator>Jon Sujecki</dc:creator>
			<pubDate>Thu, 04 Nov 2010 15:39:47 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-82</guid>
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			<title>Ross Monaghan says:</title>
			<link>http://searchnewscentral.com/2010110481/General-SEO/continuing-the-lost-generation-of-marketers.html#comment-81</link>
			<description><![CDATA[Tony, Great post mate! I could not agree more...it still baffles me that students cannot learn search marketing as part of their integrated marketing course. Obviously universities are blind to statistics that show online marketing budgets putting on average 40% of their budgets towards Search. Also, don't they understand that if they actually increased their internal knowledge of Search Marketing as a discipline, that it probably would also increase effort spend on their own site which would increase brand awareness in the market place and lead to an increase in enrollment numbers? Isn't that all they really care about anyways right?]]></description>
			<dc:creator>Ross Monaghan</dc:creator>
			<pubDate>Thu, 04 Nov 2010 14:51:49 +0000</pubDate>
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