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		<title>Understanding  search user behaviour</title>
		<description>Discuss Understanding  search user behaviour</description>
		<link>http://searchnewscentral.com/2010111891/Technical/understanding-search-user-behaviour.html</link>
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			<title>David Harry says:</title>
			<link>http://searchnewscentral.com/2010111891/Technical/understanding-search-user-behaviour.html#comment-635</link>
			<description><![CDATA[hehe.... aye, tis a foreign concept at times that's for sure. As for ranking tools, interestingly I posted some tidbits on the Dojo boards of interest. Drop by real quick if ye get a chance. But most certainly I'd be trying to get localized data to bloster any analytics.]]></description>
			<dc:creator>David Harry</dc:creator>
			<pubDate>Mon, 27 Jun 2011 17:11:26 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010111891/Technical/understanding-search-user-behaviour.html#comment-635</guid>
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			<title>Dana Lookadoo says:</title>
			<link>http://searchnewscentral.com/2010111891/Technical/understanding-search-user-behaviour.html#comment-634</link>
			<description><![CDATA[Excellent research and writeup, Dave! "Adapt or die my friends... adapt or die." And can you imagine an SEO who doesn't watch the SERPs? Oh, I've met quite a few. Your post explains another important caveat - don't rely on ranking tools! Know thy query space!]]></description>
			<dc:creator>Dana Lookadoo</dc:creator>
			<pubDate>Mon, 27 Jun 2011 16:54:01 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010111891/Technical/understanding-search-user-behaviour.html#comment-634</guid>
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			<title>Ian Art says:</title>
			<link>http://searchnewscentral.com/2010111891/Technical/understanding-search-user-behaviour.html#comment-145</link>
			<description><![CDATA[Dave, solid stuff, as usual. I do think that search engines might use CTR as a minor factor though. Since they know about click bias, and they have more accurate clickthrough data than we do, they can discount the click bias. Say a site in 5th position is getting way more clicks than their average 5th-ranked result for that type of query. Google might think, "hey, for some reason users prefer this site. let's put it 3d and see if it outperforms our average CTR for that spot". Makes sense to me. I just plain loved this part: "Of these, the least obvious, but certainly important, is personalization . How does one even do that? Make a site that is sticky. Give people a reason to come back time and time again. Enable social and other sharing mechanisms (add to favourites, email to a friend). Consider time on page (dwell time), page depth, bounce rates and other implicit feedback." Looks like Google is pushing the lazy website owner to do what he's supposed to do. Shouldn't we want to make our sites stickier, more interesting and relevant and helpful? Well, now we have another incentive to do so - rankings. Thanks for the post, really enjoyed it. Cheers, Ian]]></description>
			<dc:creator>Ian Art</dc:creator>
			<pubDate>Wed, 24 Nov 2010 16:16:06 +0000</pubDate>
			<guid>http://searchnewscentral.com/2010111891/Technical/understanding-search-user-behaviour.html#comment-145</guid>
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