Call for Contributing Authors

Back in 2010, David Harry (@theGypsy) launched SearchNewsCentral.com, an online publication intended to give existing and aspiring search professionals a place to teach, learn and share. He built a very respectable group of contributing authors over the next few years, each offering their own perspective on all things search.

In August of 2013, an article was published that would be SNC’s last for a long while, which prompted me to ask Dave what his plans were for the magazine.

… and Search News Central is BACK!

SNC header image

Many of you should remember (hopefully, with some fondness) Search News Central, which Dave Harry brought to us for several years – its last issue was in August of 2013. Some two dozen authors, the majority of them prominent SEOs and digital marketers, contributed their knowledge, interpretations, advice and rants, sparking some lively conversations.

For the next couple of years after SNC went dormant, Dave and I had several conversations, discussing what, if anything, to do about the site.

Measuring Up: Yandex Vs. Google

Google Vs YandexA couple of weeks ago, I stumbled across an article that talked about the European search engine, Yandex, and it led me to take a closer look at them. It’s probably been about a year since the last time I poked around in there – the change was impressive, if not entirely satisfying.

The first thing to do, of course, is to switch to the English version, which is easily accomplished by clicking on the small flag icon in the footer and selecting UK English.

10 On-page Optimization Tips for a Post Panda Era

As we all know, Google has come out with some pretty hard hitting updates that have affected many (large and small) websites, both on and off-page. In this post I would like to address the on-page side of things. Google released a couple Panda updates and many sites (including some of mine) were nearly mauled to death. Thankfully, I was able to make several tweaks to nurse some of those beatings back to health. It’s also nice to hear that Google may have scaled back and tamed these Pandas.

Effective Social Media Channels for Different Niches

find your social channelMarketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections.

The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere – it’s just a matter of finding them.  This is when social media can become your greatest asset or biggest energy sink.

Learn Attraction Marketing Now, or You’ll Hate Yourself Later

Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful.

How Attraction Marketing Works

Nearly every major product that is being sold has a spokesperson. The company hires a spokesperson that the public trusts, as potential customers are more likely to buy from a person if they have a positive opin1`ion

How to: Do a content inventory

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory?

For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of documents so complex you’re better off reading the entire web site, page by page, instead.

To me, a content inventory should tell me:

  1. What I’ve got.
  2. The topics for each asset.
  3. How each asset has performed, not simply in pageviews, but in actual audience response.

The metrics

When we do an inventory, here’s what

Digital Marketing Weekly – Issue 6

Ah so this post is well overdue, I have been busy getting my new life sorted and these semi-regular posts just dropped off my radar until the last few days when I had some time to get back to them. So last month I finished up working with Razorfish in their Melbourne office with clients such as Suncorp Insurance, AAMI, Bingle & GIO and have moved to Amsterdam, Netherlands to work with Marktplaats & Marktplaats Services as SEO Product Manager.

Lots has happened in the news in digital