An Onlooker’s Case-Study: JBR Capital’s Organic Search Success through Peerless Content

Back in mid-May (2018) I was asked by my employer, Effect Digital, to compare a potential client’s content strategy against a really interesting competing site, JBR Capital. The site had entered Google’s SERPs in a big way, causing major disruption across relevant UK query-spaces. What we found was an incredible story…

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What Does the GDPR Require? Part 2

The most common confusion surrounding the GDPR (General Data Protection Regulation) seems to arise when data controllers attempt to determine how to comply in handling consent. In this second part of the series, I’ll try to clarify the requirements a bit. (See Part 1 here) The overreaching premise of GDPR…

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Tracking Offline Events Using Google Analytics & the Measurement Protocol

What is the Measurement Protocol? The developer guide for the measurement protocol succinctly offers this description; The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from…

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What is the GDPR? Part 1

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The GDPR, or General Data Protection Regulation, is a regulation accepted by the European Union Parliament on 14 April 2016, to take effect on 25 May 2018, after a 2-year grace period. That’s just around the corner, folks. It will have a dramatic effect on how entities must treat data…

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