H.R. 620 Vote Enables Discrimination and Ignores Website Accessibility

wheelchair at stair barrier

The outcry from advocates for the disabled gained momentum as the day to vote approached, but in the end H.R. 620 was passed and 51 million Americans with disabilities face losing their civil rights again. In a not surprising outcome, the House of Representatives passed an amendment to the ADA,… Continue Reading H.R. 620 Vote Enables Discrimination and Ignores Website Accessibility

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3 Tools to Discover and Monitor Google’s Featured Snippets

Featured snippets are still volatile (Google keeps tweaking the algorithm on a regular basis), so it’s impossible to recommend a sure-fire way to get featured in Google. However featured snippets already pose a big threat to the brand’s search visibility. How to get featured? Working to make your authority high… Continue Reading 3 Tools to Discover and Monitor Google’s Featured Snippets

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US Budgets up to 18 Million to Educate Businesses On Being Accessible

Quote about Accessibility law

Congress intends to revise the Americans with Disabilities Act so it is legal to NOT do business with disabled persons without first getting an education on the subject. Being accessible is now optional. Should someone file a civil complaint, their journey begins by waiting for the business to first learn… Continue Reading US Budgets up to 18 Million to Educate Businesses On Being Accessible

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View Source: Why it Still Matters and How to Quickly Compare it to a Rendered DOM

Diff Checker Output

The following article was originally posted on Polemic Digital by Barry Adams on 1/17/2018. I was sufficiently impressed with its usefulness that I contacted Barry and asked his permission to syndicate it here – which he graciously granted. So, without further ado… *** SEOs love to jump on bandwagons. Since the dawn… Continue Reading View Source: Why it Still Matters and How to Quickly Compare it to a Rendered DOM

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Identifying Underperforming Keywords in Your AdWords Campaign

Format as Table in Excel

One of the hardest things to do when trying to maximize the ROI on an AdWords campaign is identifying keywords that are under-performing, costing you clicks and money while not delivering the conversions that you’re looking for. Many people make the wrong assumption that the only keywords that they need… Continue Reading Identifying Underperforming Keywords in Your AdWords Campaign

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SEO, Documents and Search Engines

A wall of pages from books.

The term “SEO” may conjure up negative reactions for some and rightly so, if the only experience someone has with an SEO are outdated, high priced practices that produced temporary solutions. Optimizing for a search engine isn’t the goal anymore.  It never really was.  Few people truly grasped the reality… Continue Reading SEO, Documents and Search Engines

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