If you have a Google business listing for your local business and haven’t checked or managed your listing via the Google Maps app, you could be in for a quite a shock about what your customers / the public are posting on your business listing. Google rolled out Google Questions… Continue Reading Is Google Q&A Killing your Business without you Realizing?
Accessibility for websites, apps and the software that creates them is a specialty that’s ignored until there’s a fire and suddenly, companies plead for help. There are not enough people trained in the field of accessibility to help companies because inclusion hasn’t been considered important. Excluding people from using web… Continue Reading The Confusing Path of Accessibility
In these days when “Fake News” has become a catch-phrase, Google has come under fire for the accuracy of some of the answers they provide in featured snippets as they engage in question-answering, and there are signs that they are working to address that problem. We’ve seen such errors pinpointed… Continue Reading The Evolution of Question-Answering Accuracy at Google
Last week Google dropped a bomb on the AdWords community, when they announced that they were now going to decide, on their own, when they would spend double your daily budget for you. They say their criteria for this would be when your campaigns are performing at a level where… Continue Reading 3 Ways to Deal with the New Google AdWords Changes
My realtor, my husband and I rushed over to see a property for sale that looked promising from pictures and the description. Twenty minutes later it felt like I needed a shower. Stepping over children’s toys in the damaged paved driveway bordered by the unmowed lawn, we found the entrance… Continue Reading The Value of a Site Audit for Usability and Accessibility
Google’s featured snippets are like Authorship – we don’t know how long they’ll last, but we keep talking about them. Now, many search marketers would argue the usefulness of this SERP feature for an obvious reason: featured snippets steal clicks from search results. Many people see the answer to their… Continue Reading How Optimizing for Featured Snippets Makes Your Content Better