The Growing Emphasis on Accessibility and Inclusive User Experience

Person using a tablet

There is growing interest in web accessibility around the world, with more companies seeking to make their web properties inclusive and user friendly for all people. Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for… Continue Reading The Growing Emphasis on Accessibility and Inclusive User Experience

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Finding Website Performance Pain Points

A view of a desk from above.

In life, the only things we can be sure will certainly happen are death, taxes and website and software performance pain points. If you rely on tools to test your website or application, you may never find what confused your users. Tools can show where problems are found within the… Continue Reading Finding Website Performance Pain Points

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Tracking Offline Events Using Google Analytics & the Measurement Protocol

What is the Measurement Protocol? The developer guide for the measurement protocol succinctly offers this description; The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from… Continue Reading Tracking Offline Events Using Google Analytics & the Measurement Protocol

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H.R. 620 Vote Enables Discrimination and Ignores Website Accessibility

wheelchair at stair barrier

The outcry from advocates for the disabled gained momentum as the day to vote approached, but in the end H.R. 620 was passed and 51 million Americans with disabilities face losing their civil rights again. In a not surprising outcome, the House of Representatives passed an amendment to the ADA,… Continue Reading H.R. 620 Vote Enables Discrimination and Ignores Website Accessibility

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3 Tools to Discover and Monitor Google’s Featured Snippets

Featured snippets are still volatile (Google keeps tweaking the algorithm on a regular basis), so it’s impossible to recommend a sure-fire way to get featured in Google. However featured snippets already pose a big threat to the brand’s search visibility. How to get featured? Working to make your authority high… Continue Reading 3 Tools to Discover and Monitor Google’s Featured Snippets

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