Duplicate Content Issues on eCommerce Sites and How to Avoid Them

One of the most common problems e-commerce website owners worry about is duplicate content. It’s incredibly easy to create an e-commerce site where your content is seen as totally irrelevant by the search engines because it either looks like every other e-commerce site out there, or every page on your… Continue Reading Duplicate Content Issues on eCommerce Sites and How to Avoid Them

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Do I Need a User Persona? Walking the Users Path

A path in the woods. Photo credit Kim Krause Berg

An expertly developed user persona can be expensive.  Because they are fictional representations of real people, their value comes into question. They say if you want to know what someone’s personal experience is like, take a walk in their moccasins. Unfortunately, when it comes to website and application testing, walking… Continue Reading Do I Need a User Persona? Walking the Users Path

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Increase Conversions by Designing Who the Website is Intended For

Small person facing a set of stairs

A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,… Continue Reading Increase Conversions by Designing Who the Website is Intended For

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Is your Refrigerator a Security Breach of your Network?

IoT Security concerns

Smart devices are becoming more common and more affordable… but do they have the security we need them to have? They’re convenient, they often provide significant savings – but they can also present some very significant risks. Why IoT Security is a Major Issue People are fascinated by gizmos and… Continue Reading Is your Refrigerator a Security Breach of your Network?

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User Experience Design With SEO

Desk with graphs and tablet

I was listening to yesterday’s weekly video show, Bill and Ammon’s Bogus Hangout and couldn’t stop thinking about two SEO topics mentioned by the guests. Bill Slawski described an invasive tale of how much Google knows about human behavior and our habits, both on and off line.  They discussed clients… Continue Reading User Experience Design With SEO

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