The Ancient Art of Manual Usability Testing

Stone Farmhouse

Automation and organic gardening have been on my mind and so has just about everything else, while I create content maps for a manual usability testing job for a client. The painstaking process of digging deeply into a website without any net, any software and any caffeine is not what… Continue Reading The Ancient Art of Manual Usability Testing

Continue reading

Four Not-So-Obvious Tools For Awesome Keyword Research Results

4 tools for keyword research

Keyword research might be the most valuable method of creating effective, long lasting, focused content. That’s right, it isn’t the content itself, it’s this first, critical step in producing something of value. Why? Because keyword research is how you can create something that your audience is going to benefit from… Continue Reading Four Not-So-Obvious Tools For Awesome Keyword Research Results

Continue reading

Information Need and Relevancy

Laptop on table opened to Google

The Web is sometimes referred to as the information highway where we can go online in search of relevant information we can use.  Nothing about information retrieval turns out to be so easy. In fact, the accuracy and relevancy of search results are unpredictable.  Google and Bing never stop experimenting… Continue Reading Information Need and Relevancy

Continue reading

Duplicate Content Issues on eCommerce Sites and How to Avoid Them

One of the most common problems e-commerce website owners worry about is duplicate content. It’s incredibly easy to create an e-commerce site where your content is seen as totally irrelevant by the search engines because it either looks like every other e-commerce site out there, or every page on your… Continue Reading Duplicate Content Issues on eCommerce Sites and How to Avoid Them

Continue reading

Do I Need a User Persona? Walking the Users Path

A path in the woods. Photo credit Kim Krause Berg

An expertly developed user persona can be expensive.  Because they are fictional representations of real people, their value comes into question. They say if you want to know what someone’s personal experience is like, take a walk in their moccasins. Unfortunately, when it comes to website and application testing, walking… Continue Reading Do I Need a User Persona? Walking the Users Path

Continue reading

Increase Conversions by Designing Who the Website is Intended For

Small person facing a set of stairs

A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,… Continue Reading Increase Conversions by Designing Who the Website is Intended For

Continue reading

Is your Refrigerator a Security Breach of your Network?

IoT Security concerns

Smart devices are becoming more common and more affordable… but do they have the security we need them to have? They’re convenient, they often provide significant savings – but they can also present some very significant risks. Why IoT Security is a Major Issue People are fascinated by gizmos and… Continue Reading Is your Refrigerator a Security Breach of your Network?

Continue reading