22 Questions to Jumpstart Your Link Building Campaign

If you’re starting from scratch on a link building campaign, there are a number of crucial considerations, from competition to available resources to your website’s linkability.

Basic planning goes a long way though, and can really help accelerate your link acquisition. Jumpstart your link building campaign design with these 22 questions from 7 professional inhouse link builders…

I sourced these campaign jumpstarts by asking this question:

“If a fellow SEO asked for help in developing a link building campaign, what questions would you ask them?”

These campaign jumpstarts are from our inhouse link building interview project.

 

Target SEO Keywords

• What are the key terms you want to be associated with your site? (3 similar)
• What are your link anchors?
• Can you long-tail any of those terms?
• What are your current rankings?

Market Intelligence

• What’s your target market + how competitive is it? (3 similar)
• What does your current link profile look like?
• Who is the industry leader for your target terms?
• Have you looked at what your competitors have that works?

Link Building Resources

• What is your budget? (2 similar)
• Is your on-page sufficiently automated so you can dedicate most of your time to linkbuilding?
• How much time will you be able to devote to linkbuilding
• Do we have a team of SEO copywriters.
• What resources do you have?

Prospecting for Link Targets

• Who are your link acquisition targets? (2 similar)
• What is the basis on which you plan to identify categories of sites, and specific sites within those categories, to target?
• What are your core MDKWs (market defining keywords)?
• Do you have a major brand or authority site partners?

Linkability

• What on-site assets do you require in order to maximize the chances of acquiring links for this campaign?
• What do you think the primary impetuous for those sites to provide a link to you, and is it realistic to think that the identified impetuous is adequate?
• What unique content offering can you offer these people?

Internal Communications + Influence

• How might other members of your SEO team (if it exists) and other units in your organization benefit your link building efforts?
• How much control do you have over your company website? If you have little, then this will be tough. I’ve worked for a company in which I had to fight for every little change.

Special Thanks to Our Inhouse Link Building Contributors

• The Inhouse Link Building Group Interview Project: 14 Answers (Aaron Bradley)
• In-House Link Building Survey (Phil Buckley)
• Gonzo (Inhouse) Linkbuilding Survey (Don Rhoades)
• In House Link Building Interview (Al Scilitani)
• Inhouse SEO Link Building Interview (Nadeem Anjum)
• Inhouse Link Building Interview: Dan London (Dan London)
• Inhouse Link Building Interview: Ross Hudgens (Ross Hudgens)

Other Articles in The Inhouse Link Building Series

9 Vital Tasks of the Inhouse Link Builder 4 Core Advantages of the Inhouse Link Builder