Learn Attraction Marketing Now, or You’ll Hate Yourself Later

Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful.

How Attraction Marketing Works

Nearly every major product that is being sold has a spokesperson. The company hires a spokesperson that the public trusts, as potential customers are more likely to buy from a person if they have a positive opin1`ion

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Customized Data in a Changing Business Landscape

Small Data

For a couple of decades now, a lot of larger corporations have been using sophisticated data models that help them pursue different business intelligence goals. Now, a lot of executives at smaller firms are waking up and realizing that they, too, can benefit from these kinds of cutting-edge technologies — even though it might be a bit different from the specific ways that a blue chip company or a Fortune 500 firm creates its own internal data analytics vehicle.

While corporate creations

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How to Improve Conversions Through A/B Testing

link soup or link soup

What is A/B testing? A/B testing is a method of testing that allows one to see what certain design changes on their website do to their conversion numbers. In order to see what changes are effective, A/B testing is necessary so that blind changes that lead to negative results do not occur. So, what are the benefits of A/B testing?

A/B testing allows you to see, with quite certain results, how changes on your website will impact your conversions. What one particular audience likes on

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Dialing in Your Call to Action

Throughout the course of any marketing campaign, it is necessary to count conversions as a metric that will determine your overall success. What is the ultimate metric of your overall success?

It’s not rankings.

It’s not how many links you got.

It’s not how much traffic you got.

It’s how many people bought the product or signed up for the service from your website. That’s what impacts your bottom line: how much money has the website generated during the course

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Evaluating Digital Marketing ROI

return on investment

Imagine investing $15,000 on a print-based ad campaign. Your company would want proof the ad investment generated sales and increased brand awareness. You’d probably compare campaign results to benchmarks established by preciously campaigns to gauge effectiveness. In the unfortunate event of a failed campaign, you’d use what you learned from the failure to improve future campaigns.

These are time-honored and proven ROI strategies, yet the same company diligently monitoring print

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