… and Search News Central is BACK!

SNC Logo

Many of you should remember (hopefully, with some fondness) Search News Central, which Dave Harry brought to us for several years – its last issue was in August of 2013. Some two dozen authors, the majority of them prominent SEOs and digital marketers, contributed their knowledge, interpretations, advice and rants, sparking some lively conversations.

For the next couple of years after SNC went dormant, Dave and I had several conversations, discussing what, if anything, to do about the site. His

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Measuring Up: Yandex Vs. Google

Google Vs Yandex

A couple of weeks ago, I stumbled across an article that talked about the European search engine, Yandex, and it led me to take a closer look at them. It’s probably been about a year since the last time I poked around in there – the change was impressive, if not entirely satisfying.

The first thing to do, of course, is to switch to the English version, which is easily accomplished by clicking on the small flag icon in the footer and selecting UK English. Doing this, I steeled myself

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Ranting can be Therapeutic

angry button

We all have our hot buttons – things that just drive us up the wall because they just never seem to go away. I was bored for a couple of hours yesterday, because the electric company knocked our power off for the third time in five days… so I started making a list of things that bug me.

At first, I was trying to limit it to my specific fields of SEO and online marketing. But as I recalled more and more, I remembered that there’s a lot of disagreement on the boundaries between

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Will Google’s Agent Rank Ever Become a Ranking Factor?

is agent rank a factor?

I’ve seen some interesting discussions recently on the question of whether authority (Agent Rank) will ever become a ranking factor, such as this one on Google+.

Let me preface this with a reminder that although authorship and authority can interrelate, they are two entirely different things. Authorship is merely a mechanism to link an entity and a work together – authority is a rank placed upon an entity for its value within a certain topic area or field of interest.

Authorship

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Cyber-Security is Everyone’s Gig

release the hounds

Most of us have an idea of what cyber-security is, but our definitions probably vary quite a lot. So before we can begin to take steps to protect ourselves and our systems, we have to decide first, exactly what we’re trying to protect ourselves from. Let’s take a look at some of the different perspectives.

The IT Manager

The IT Manager probably thinks that cyber-security focuses mostly on system security, whether against DDOS attacks or downloaded malware by one of the guys in the sales

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