Effective Social Media Channels for Different Niches

find your social channel

Marketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections.

The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere – it’s just a matter of finding them.  This is when social media can become your greatest asset or biggest energy sink.  By choosing the right social

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Do All Your Actions Support your Content Strategy?

planned content is king

There’s an old proverb that says “He who fails to plan, plans to fail”. This is probably true in many fields, but definitely in SEO and on-line marketing. Any action you take should be according to a carefully conceived plan.

And the content of your site is a perfect example of something that most definitely needs to be planned, if you want your website to be successful. So what should your plan address?

Content Strategy – The Plan

There are a number of aspects of a viable content strategy that

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8 Tips to Writing an Effective Business Blog

Edit: The old adage, “practice what you preach” makes perfect sense… especially when you’re caught publishing an article about the importance of properly proofing your work – without having properly proofed your work.

Muddy gently called me on it, for which I’m grateful. At least it was only MY reputation affected, not a client’s.  My apologies to everyone, regardless. Before we begin discussing tips for writing

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SEO Fast Food for Zombies

seo zombie

How many times have you felt like a zombie after trolling through mountains of site data for hours on end?

Everything begins to blur, and the metrics blend together, until all you are left with is a vacant stare and a desire for food. At that point, if someone placed a human brain on a plate in front of you, you’d mindlessly eat it, and probably crave more.

The cure for SEO zombification when you’re faced with deep SEO analysis is beyond the scope of this post, as it involves

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