Effective Social Media Channels for Different Niches

find your social channelMarketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections.

The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere – it’s just a matter of finding them.  This is when social media can become your greatest asset or biggest energy sink.

Do All Your Actions Support your Content Strategy?

There’s an old proverb that says “He who fails to plan, plans to fail”. This is probably true in many fields, but definitely in SEO and on-line marketing. Any action you take should be according to a carefully conceived plan.

And the content of your site is a perfect example of something that most definitely needs to be planned, if you want your website to be successful. So what should your plan address?

Content Strategy – The Plan

There are a number of aspects of a viable content strategy that need

8 Tips to Writing an Effective Business Blog

Edit: The old adage, “practice what you preach” makes perfect sense… especially when you’re caught publishing an article about the importance of properly proofing your work – without having properly proofed your work.

Muddy gently called me on it, for which I’m grateful. At least it was only MY reputation affected, not a client’s.  My apologies to everyone, regardless. Before we begin discussing tips for writing

SEO Fast Food for Zombies

How many times have you felt like a zombie after trolling through mountains of site data for hours on end?

Everything begins to blur, and the metrics blend together, until all you are left with is a vacant stare and a desire for food. At that point, if someone placed a human brain on a plate in front of you, you’d mindlessly eat it, and probably crave more.

The cure for SEO zombification when you’re faced with deep SEO analysis is beyond the scope of this post, as it involves

Social Sharing: Is It Essential for Growth?

According to Tippr, social sharing is the spreading of daily deals from user to user through social networks such as Facebook, Twitter, Google+, email and others. But is that really what social sharing is? Is it just about daily deals?

Let me ask you a question. How much, on average, does your social activity involve a coupon, sale or other “deal”? I’m not a betting woman, but if I were, I’d bet a large sum the answer is “not much”.  Yes, people talk about businesses

Measuring Metrics for Success

Welcome to the information buffet. Today, we’re serving up a bite-sized info-morsel on business funnels, metrics and Key Performance Indicators for your consumption. It’s a hefty meal, but the summary is this: quite simply, one can glean a ton of information from the data provided on web analytics programs. That data can lead to exciting – and productive – change for your online business.

Although data is abundant through various tracking programs, the problem for the uninitiated

Fans, Ambassadors and Adjusting for Change

We marketers are a pretty predictable bunch, you know? I can’t count, and this includes our own blog posts, how many times I’ve read something like, “Unless you’ve been living under a rock for the past…”

What if somebody writes us back and says, “You know what, Ms. Know It All Marketer with your fancy schmancy blog post? I really HAVE been living under a rock, and I don’t know jack-all about what you’re referring to, so how bouts you shut