In a world where the spectre of Penguins has made many simply run screaming from link building, it seems the fine folks at Bing aren’t as stringent. In fact, it is seemingly the least important thing to be worrying about. In a recent post on the Bing Blog, they noted a list of things to focus on, in order.. they were;
- Create unique, in depth content
- Social engagement
- User Experience/Usability
- Link Building
- Search engine optimization
Huh. For starters I have long believed in "attracting" links over building them. Yes, it’s far more work, but at the end of the day there’s less risk and hey, you might even build some authority. Secondly, I am a massive on-site SEO freak. It seems kinda backwards to be craftng content, promoting and garnering link equity, if it has been maximized on the site itself.
Anyway, I just thought it was interesting as I doubt we’d see ol Googly advising much of anything (positive) about link building, and certainly not above actual on-site optimization. Curious indeed….