The Internet offers many opportunities to market a small business. Social media and SEO play a big role. While advertising is as important as it has always been, gaining the trust of your customers is the top priority when building a brand.
Building your brand online is akin to developing a relationship with your followers. If you tweet advertisements and post new products on Facebook non-stop, people may feel like they are being spammed.
Your reputation could be on the line; an SEO company would advise against such practices and search engines may take notice. Crucial rankings might be downgraded, so fewer people will find your products or services online.
To avoid blatant advertising, limit how much you talk about topics that are obviously sales-oriented. Discuss things your prospective customers might be interested in. Posts related to industry news, facts, and trends not only increase readership, but also encourage people to respond.
With each comment or “Like”, your customer base potentially grows.
Engaging an audience can build trust and loyalty. Experts in social media marketing have suggested only 20% of your posts should be reserved for advertising products and services. About 80%, therefore, is open for building discussions on topics your audience finds interesting.
Keep the Discussion Open
Your social media presence doesn’t always have to take on the most active role. Possible social media marketing strategies include running contests or allowing users to share messages and images. Customers can build discussions that can turn into positive comments about your business.
Negative statements can be monitored and dealt with as advice on how to make things better. Always respond sympathetically and be willing to remedy the situation.
Don’t hold back on the kinds of information you can share. Growing a business is dependent on building brand recognition. Historical facts related to your product or industry can help, while short pieces of trivia can be mentally stimulating.
Challenge the minds of your fans and they may appreciate the efforts in teaching them what your brand is about.
Also, be assertive about answering any questions that are asked. If you keep up-to-date on content, you can guide followers in the right direction. Such communication builds trust, which social marketing surveys have found crucial when converting users to customers.
Whether you market on Facebook, Twitter, Pinterest, Google+, or any other social medium, the way you engage the audience is the same. Blatant advertising is a turn off for most people; they’ll become bored, dissatisfied, or suspicious in no time.
Promotional strategies like adding buttons to your blog, website, and email let people know where to find your business profile. Link to other social pages on your profile, and even add followers to your email list.
All of these are effective ways to engage customers without blasting them with advertising. Plus, they’re already following you for a reason, and will notice the details on your products even amongst more engaging content.