Are you surfing the social media wave to great success but feel the winds of change at your back? Don’t jump on the bandwagon until you are sure your proposed customer communication strategy integrates well with your business plan.
Adapting Your Business to Customer Desires
Businesses that maintain a social presence can easily interact with their customers on a 24/7 basis. Insightful blog content that establishes you as an expert in your industry, timely Tweets and relevant, interesting posts on Facebook, Pinterest and Google+ keep you in the forefront of your customers’ minds even when they’re not looking for the services or goods you supply.
Adapting products and services based on trending social media interests keeps your business not just growing, but thriving.
The catch? In order to capture this incredibly relevant data, you must add value to your customers through your social media updates. If you’re not sure how to do this on your own, or you simply don’t want to spend your valuable time pounding out posts when you should be concentrating on working with customers, it’s time to hire an SEO company, or a dedicated Social Media team.
High-quality search-optimized content drives clicks and purchases. It’s just that simple.
So, your SEO professional will customize your business’s webpage text and images so that they align with what current and potential customers are searching for on Google and other high-traffic search engines. When Google matches your webpage’s highly relevant content with user searches, your website ranks higher in the results. Click and boom! A new revenue stream is born. But…
Here’s the key: don’t ignore the pearls of wisdom that are your customer comments on social media. Although back-end analysis is essential for understanding the nuts and bolts of what content works and what doesn’t, adapting your model quickly to customer desires will keep you ahead of the competitive curve.
Listen to Your Customers
Imagine that you are a professional photographer and you notice that customer comments are most enthusiastic when you post candids of weddings or birthday parties. You might shift your business’s website model away from standard posed photos and toward what’s getting attention now.
This is an observation that back-end analysis might not tell you. But you might find that webpage visitors leave your site after they view your online portfolio. In that case, the hard data backs up your soft social media observations.
The point is, when used appropriately social media is an effective method for keeping your business model fluid and adaptable to what customers are looking for right now. And while that doesn’t mean you should stop performing your back-end analysis, it does mean you should search social media first for clues on where to go tomorrow.