Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful.
How Attraction Marketing Works
Nearly every major product that is being sold has a spokesperson. The company hires a spokesperson that the public trusts, as potential customers are more likely to buy from a person if they have a positive opin1`ion of the individual.
If you are running a small business, it is highly unlikely that you can afford any star power, but you can turn yourself into a reputable source of information. If you consistently provide people with good information through informative articles and blog posts, you will become an expert on the subject.
Do not act like a salesperson as you develop your brand. In fact, you should not even think about the products that you wish to sell just yet, as that is not your foremost goal.
You will start off by building your brand as a provider of free information, which will keep people coming back to you repeatedly, much like SEO companies often provide education on how to get your company website onto the first page of Google.
Once you have captured the attention of some online traffic, you can begin capture leads through the front page of your website. Provide things like free videos and articles for your customers in exchange for their contact information. Give the customers your contact information as well, as this allows you to develop relationships with them.
Remember that you should never present your readers with direct advertising, since they trust you as a source of valid information. You should continue to provide information on a number of different products, while occasionally giving information on your own.
The contact information that you have collected should be used to let the customer know about new contact that you have developed, so that they do not forget about you after leaving your website. If you can turn the customer into a regular visitor, you stand a much better chance of generating a sale.
Continuing the Process
The longer you provide your readers with free information, the more they will trust you. It is also a good idea to guest blog at a few other reputable websites, as this allows you to communicate with an entirely new audience.
Making sales online is no longer about chasing customers, as they can find similar product almost anywhere. By using attraction marketing, you can entice people to seek you out for information, which could lead to a sale in the future.
It will take time to build personal relationships with those who read your blog, but it will be well worth it if you manage to become a legitimate expert in your niche.