In case you’ve been living under a rock for the past week, Marissa Mayer, former Vice President of Local, Maps, and Location Services, was appointed as President and CEO of Yahoo!. Twitter, Facebook, Google Plus, and the Blogosphere have been blowing up over the news with many saying she’s too… Continue Reading Marissa Mayer Moves On – New Life for the Y!
I wrote a post last month about breaking down the silos and bringing alignment between cross-functional teams like paid search marketers, web analysts, and developers. In this follow-up post, I’ll broaden the scope and speak a little bit about why designers, copy writers, and social strategists should also be included… Continue Reading Breaking Down the Silos (Part 2)
Whether you work in-house or in an agency setting, bringing alignment and synergy with functional groups outside of SEO will prove to be beneficial to not only your current campaign, but the efficiencies that you build now will help in future efforts as well. In an agency, we work with… Continue Reading Breaking Down the Silos (Part 1)
Whether working in-house or in an agency setting, I’m pretty sure we’ve all been in a situation where it’s easier to explain some of the basic elements of SEO by using analogies. When pitching changes to things your client doesn’t even know exist, it’s important to remember that business owners,… Continue Reading 5 Analogies to Help Explain (and sell) SEO Concepts