Building a digital and search strategy isn’t the easiest thing in the world to do. Even when the stars align, and all is right with the universe, there are still hiccups and hurdles in its design and implementation. And, that’s in the best of all possible worlds. Now imagine when… Continue Reading Avoiding Search Strategy Pitfalls
I don’t know how many marketers know about Google Think. Essentially, Google Think is the place where digital marketers can pick/pull consumer data insights from Google’s marketing research that spans across every major industry. It’s really one of those gems that once you stumble across, you’ll wonder how you were… Continue Reading What Google Knows & The War Against SEOs
As Google continues to transpose the idea and essence of the real world, physical marketplace through its various platforms (Google+, Shopping, Google+ Local, etc), big brands will continue to have a distinct advantage over everyone else. They can build faster, spend more, amplify their messages/reach farther through multiple channels (traditional… Continue Reading 3 Quick Fixes to Enterprise-Level Technical SEO
SEOs are a unique bunch, in case you haven’t noticed. We have real OCD tendencies (and, for some us, it’s full-blown OCD), we just know better than you (about everything), we are intensely, over-the-top goal driven beings, we are scientists-in-a-vacuum, we are data-miners and data-hogs, we are behavioral futurists, and… Continue Reading Why SEOs Hate Web Professionals (Mostly)
You’ve probably heard the term at some point in your career: “firefighting” or “putting out a fire”. You may even use it in your everyday vernacular. Something like, “Hey man, I’d love to come and hang out tonight, but I’ve got this fire to put out at work.” And, when… Continue Reading Firefighting: Can We Break the Addiction?
I know, it’s a little early for baseball and analogies (Hot Stove hasn’t even started yet), while we’re right in the thick of the Super Bowl. If you’re a baseball aficionado, then you likely know what “small ball” is. If you don’t follow baseball, you might know the term but… Continue Reading Using Small Ball SEO to Your Advantage
It’s been a long time since I went on a rant, but the time has come to set the record straight on two things: the idea that “great content” is the next link graph, and the notion of corporate/company “transparency”. David Harry’s Google Rage 2012 post on SEO Dojo (whether… Continue Reading Breaking Down Two Big SEO Myths
The boardroom; it’s the last place you’d think SEO happens. But in reality, it’s the first place. Before you research a single keyword phrase and before you touch a single line of code, you’ve got to win in the boardroom. From Enterprise Level SEO down the smallest of businesses, if… Continue Reading Be A Better Boardroom SEO