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Posts published by “Barry Adams”

My Changed Perspective on Structured Data

Up to quite recently I was a bit of a structured data skeptic. I thought schema.org markup was just an admission of defeat from Google,…

SEO Competitive Analysis to Go

In some recent client pitches I’ve begun using an excel chart to visualise the client website’s competitive landscape in organic search, making it clear at…

The Problem with Personas in Digital Marketing

Personas are a marketing concept that has been around for decades. The idea of using personas probably originated from the hallowed Ogilvy agency, and has…