The two strongest digital marketing professions over the last 5 years have been Search Engine Optimizers and Pay Per Click Managers. But with the rise of Social Media, budgets and interest is shifting away from these occupations. I would think SEO and PPC experts would be some of the leaders… Continue Reading Are SEO’s Too Lazy To Benefit From Facebook?
Not sure if you should use Facebook advertising? Here are the biggest advantages: Cheaper than Google Capture fans you can market to repeatedly (like email!) Expand your sales funnel upwards beyond the current buyers Unique targeting opportunities (see the end of this article) That said, a disclaimer: most businesses should… Continue Reading The Wild West: Facebook Advertising Tips 2011