A recent discussion I had with the owner of an Australian domain forum inspired me to begin to write this post, it revolved around processes for domain appraisals but is it more complex to value of an entire website based on aggressive Google algorithm updates so I thought I would… Continue Reading Wait, You Want How Much for That Website?
One concerning factor that has always being nagging in the back of my mind is what happens when your keywords value constantly diminishes over the life of a campaign? Typically clients are pushing for improved ROI from their digital campaigns so what happens when their primary keywords are tracking the… Continue Reading The Diminishing Value of Keywords
There have been a number rants about stop looking for a “technical co-founder” but what about a rant about start looking for a “marketing co-founder” so people will actually hear about you and your awesome product! Sure you have some startups that just seem to work well and users love… Continue Reading Start Looking for a Marketing Co-Founder
Microsoft Fuse Labs has taken a leaf out of the content curation craze that is powering growth in platforms like Pinterest that is focused around allowing users to share their search results with its new So.cl platform. So.cl has apparently been targeted at University and School students within the US,… Continue Reading Introducing Microsoft So.cl: A Review
One of the recent changes I’ve noticed both internally within agencies but also with clients is that there is a growing willingness to learn about how the hell they can better leverage their digital channels but also who else needs to be involved internally on these projects so they succeed.… Continue Reading Digital Barter Could Fill Knowledge Gaps
Now before you get back up on that soap box quoting Matt Cutt’s recent Google+ response to Adrian Kinderis, let me explain why I think they will. The issue arose when Mr Kinderis stated that the new gTLDS would trump .COM domains and rise to the top of Google SERPs… Continue Reading Will New gTLDs Give Ranking a Boost?
Back in October 2011, Google made the switch for SSL search for users signed into Google accounts which meant the loss of keyword data from organic search. The visitors would be not classified as (not provided) within platforms such as Google Analytics. I have been watching how the NP traffic… Continue Reading Mining gold from Google (not provided) traffic