Dean Cruddace is the Managing Director of a Sunderland based SEO consultancy (Found Digital) with a passion for technical SEO & Search Marketing since 2001.

Tracking Offline Events Using Google Analytics & the Measurement Protocol

What is the Measurement Protocol? The developer guide for the measurement protocol succinctly offers this description; The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from… Continue Reading Tracking Offline Events Using Google Analytics & the Measurement Protocol

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