Doc Sheldon

Doc Sheldon has been providing SEO consulting services for 14 years. His passions are technical on-page SEO and the Semantic Web. Fluent in Spanish, he has also provided consulting services to several large clients, specializing in cross-border operations in Latin America. Early on, he saw exciting potential for those that could figure out what the search engines might do next, and were willing to work within the guidelines set by the search engines. To that end, he first founded his content strategy agency, and later launched his SEO agency, now serving clients on four continents with content, WP website customization and SEO services.

Nightmare on Audit Street – 5 Head-banging Moments

I’ve been spending a fair amount of my time doing audits lately, sometimes just for general SEO purposes, but most often for penalty recovery projects. Normally, I really enjoy doing audits. Any site has room for improvement and I have yet to get through one without learning something new. Unfortunately,… Continue Reading Nightmare on Audit Street – 5 Head-banging Moments

Continue reading

Google Plus Communities – An Idea with Wings?

On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared… Continue Reading Google Plus Communities – An Idea with Wings?

Continue reading

Unreliable Data Will Yield an Unreliable Analysis

It drives me nuts to see people publishing the results of “tests” they’ve conducted, that are so poorly designed that they could have gotten findings just as meaningful from a random drawing. DOE, or design of experiments, is a strict protocol, focused on eliminating variables (ideally, all but one), so… Continue Reading Unreliable Data Will Yield an Unreliable Analysis

Continue reading