I’ve seen some interesting discussions recently on the question of whether authority (Agent Rank) will ever become a ranking factor, such as this one on Google+. Let me preface this with a reminder that although authorship and authority can interrelate, they are two entirely different things. Authorship is merely a… Continue Reading Will Google’s Agent Rank Ever Become a Ranking Factor?
Most of us have an idea of what cyber-security is, but our definitions probably vary quite a lot. So before we can begin to take steps to protect ourselves and our systems, we have to decide first, exactly what we’re trying to protect ourselves from. Let’s take a look at… Continue Reading Cyber-Security is Everyone’s Gig
I haven’t been around as long as some folks… it’s only been a little over fourteen years ago that I even became aware of SEO and I’ve only been doing it full time now for about 10 years, so I figure I’ve earned the right to call BS when I… Continue Reading Why Can’t We Killl Bad SEO?
Those who have shunned the idea of working for others, preferring to earn their daily bread without having to deal with bosses and time-clocks, usually face a realization at some point: it’s not quite as perfect or ideal a path as they might have once thought. Still, everything has trade-offs… Continue Reading Finding your Own Path
I’ve been spending a fair amount of my time doing audits lately, sometimes just for general SEO purposes, but most often for penalty recovery projects. Normally, I really enjoy doing audits. Any site has room for improvement and I have yet to get through one without learning something new. Unfortunately,… Continue Reading Nightmare on Audit Street – 5 Head-banging Moments
I suspect this will make some eyes roll and draw some nasty comments, but I stopped worrying years ago about how popular my opinions are. I call ’em like I see ’em. And once in a while, the bitching and moaning gets so loud that I just have to speak… Continue Reading Ranting and Raving: A Couple Words On Google
On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared… Continue Reading Google Plus Communities – An Idea with Wings?
Many sites have found themselves penalized in recent months for unnatural links. Webmasters around the world have been forced into self-examination, the painful process of asking to have links removed that were hard-won (or co$tly) and the difficult task of contacting other webmasters asking to have links removed. I’ve had… Continue Reading Link Pruning – is it Rocket Surgery?
It drives me nuts to see people publishing the results of “tests” they’ve conducted, that are so poorly designed that they could have gotten findings just as meaningful from a random drawing. DOE, or design of experiments, is a strict protocol, focused on eliminating variables (ideally, all but one), so… Continue Reading Unreliable Data Will Yield an Unreliable Analysis
You may not know how to best go about optimizing your web presence. But there are some great professionals out there that can help you with that. Let them do what they’re good at, while you do what you’re good at… running your business. Businesses need to be optimized, too.… Continue Reading Is Your USP Optimized?