On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared… Continue Reading Google Plus Communities – An Idea with Wings?
Many sites have found themselves penalized in recent months for unnatural links. Webmasters around the world have been forced into self-examination, the painful process of asking to have links removed that were hard-won (or co$tly) and the difficult task of contacting other webmasters asking to have links removed. I’ve had… Continue Reading Pruning Links – is it Rocket Surgery?
It drives me nuts to see people publishing the results of “tests” they’ve conducted, that are so poorly designed that they could have gotten findings just as meaningful from a random drawing. DOE, or design of experiments, is a strict protocol, focused on eliminating variables (ideally, all but one), so… Continue Reading Unreliable Data Will Yield an Unreliable Analysis
You may not know how to best go about optimizing your web presence. But there are some great professionals out there that can help you with that. Let them do what they’re good at, while you do what you’re good at… running your business. Businesses need to be optimized, too.… Continue Reading Is Your USP Optimized?
Over the last 15 months or so, a couple of black & white Google mascots have pretty much upset the way some people went about acquiring links to their sites. For the most part, I think the motivation behind loosing those critters on us was well-intended. Realistically, though, I really… Continue Reading Some Dos and Don’ts of Linkbuilding Today
A lot of people seem to want to know what the best way is to write in order to maximize the benefit from semantic search. So rather than sit on the secret, I decided to share it here. But first, let’s talk a little about what exactly semantic search is.… Continue Reading Copywriting for Semantic Search
Disclaimer: The following post contains opinions that are of the authors and may not necessarily reflect the view of Search News Central. Discretion is advised.(lol) Last year, I published an ebook, the first of a series (shameless plug to Critical Thinking for the Discerning SEO deliberately omitted – see… Continue Reading Teaching People HOW to Think, versus WHAT to Think – What a Concept!
Some SEOs have been telling folks far and wide, for a long time, that it’s the proactive SEO that has the advantage in their optimization efforts. Flexible, proactive, adaptive, future-proofing… these are terms most of us have heard many times in this context. Proactive SEO? What a Concept! Obviously, that… Continue Reading Are you Proactive or Reactive?
Folks have been in an uproar lately over recent fluctuations in their rankings in Google’s SERPs… like that’s never happened before, right? Conjecture, as is always the case in the SEO world, runs rampant, with everyone and his cousin tossing out theories about what’s on Google’s agenda. Some have an… Continue Reading The Bell Tolls for Thee
I’ve noticed a trend lately in strategic alliances that seems to be a relatively recent twist to a previous trend in the SEO community. It got me thinking about why it may be happening. The Kiddie Pool I’ve only been playing in the SEO pool for about eight years. In… Continue Reading A New Trend In Strategic Alliances?