Doc Sheldon has been providing SEO consulting services for nearly 15 years. His passions are technical on-page SEO and the Semantic Web. Fluent in Spanish, he has also provided consulting services to several large clients, specializing in cross-border operations in Latin America. Early on, he saw exciting potential for those who could figure out what the search engines might do next, and were willing to work within the guidelines set by the search engines. To that end, he first founded his content strategy agency, and later launched his SEO agency, now serving clients on four continents with content, WP website customization and technical SEO services.

Google Plus Communities – An Idea with Wings?

On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared… Continue Reading Google Plus Communities – An Idea with Wings?

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Pruning Links – is it Rocket Surgery?

Many sites have found themselves penalized in recent months for unnatural links. Webmasters around the world have been forced into self-examination, the painful process of asking to have links removed that were hard-won (or co$tly) and the difficult task of contacting other webmasters asking to have links removed. I’ve had… Continue Reading Pruning Links – is it Rocket Surgery?

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Unreliable Data Will Yield an Unreliable Analysis

It drives me nuts to see people publishing the results of “tests” they’ve conducted, that are so poorly designed that they could have gotten findings just as meaningful from a random drawing. DOE, or design of experiments, is a strict protocol, focused on eliminating variables (ideally, all but one), so… Continue Reading Unreliable Data Will Yield an Unreliable Analysis

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Teaching People HOW to Think, versus WHAT to Think – What a Concept!

Disclaimer: The following post contains opinions that are of the authors and may not necessarily reflect the view of Search News Central. Discretion is advised.(lol)   Last year, I published an ebook, the first of a series (shameless plug to Critical Thinking for the Discerning SEO deliberately omitted – see… Continue Reading Teaching People HOW to Think, versus WHAT to Think – What a Concept!

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