It drives me nuts to see people publishing the results of “tests” they’ve conducted, that are so poorly designed that they could have gotten findings just as meaningful from a random drawing. DOE, or design of experiments, is a strict protocol, focused on eliminating variables (ideally, all but one), so… Continue Reading Unreliable Data Will Yield an Unreliable Analysis
You may not know how to best go about optimizing your web presence. But there are some great professionals out there that can help you with that. Let them do what they’re good at, while you do what you’re good at… running your business. Businesses need to be optimized, too.… Continue Reading Is Your USP Optimized?
Over the last 15 months or so, a couple of black & white Google mascots have pretty much upset the way some people went about acquiring links to their sites. For the most part, I think the motivation behind loosing those critters on us was well-intended. Realistically, though, I really… Continue Reading Some Dos and Don’ts of Linkbuilding Today
A lot of people seem to want to know what the best way is to write in order to maximize the benefit from semantic search. So rather than sit on the secret, I decided to share it here. But first, let’s talk a little about what exactly semantic search is.… Continue Reading Copywriting for Semantic Search
Disclaimer: The following post contains opinions that are of the authors and may not necessarily reflect the view of Search News Central. Discretion is advised.(lol) Last year, I published an ebook, the first of a series (shameless plug to Critical Thinking for the Discerning SEO deliberately omitted – see… Continue Reading Teaching People HOW to Think, versus WHAT to Think – What a Concept!
Some SEOs have been telling folks far and wide, for a long time, that it’s the proactive SEO that has the advantage in their optimization efforts. Flexible, proactive, adaptive, future-proofing… these are terms most of us have heard many times in this context. Proactive SEO? What a Concept! Obviously, that… Continue Reading Are you Proactive or Reactive?
Folks have been in an uproar lately over recent fluctuations in their rankings in Google’s SERPs… like that’s never happened before, right? Conjecture, as is always the case in the SEO world, runs rampant, with everyone and his cousin tossing out theories about what’s on Google’s agenda. Some have an… Continue Reading The Bell Tolls for Thee
I’ve noticed a trend lately in strategic alliances that seems to be a relatively recent twist to a previous trend in the SEO community. It got me thinking about why it may be happening. The Kiddie Pool I’ve only been playing in the SEO pool for about eight years. In… Continue Reading A New Trend In Strategic Alliances?
It never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their users, analytics, conversion rate or even historically effective keywords, I’m almost assured of seeing that look at least once during our initial kick-off… Continue Reading Measure or die; breaking the black art perception
This year seems to be off to a rough start for Google. They’ve stubbed their corporate toe a few times, and at a particularly bad time, given the extra attention the FTC seems to be directing their way. Now before anyone labels me a Google Fan-Boi, let me clear something… Continue Reading Google Lynch Mob; Enough Already!