Doc Sheldon

Doc Sheldon has been providing SEO consulting services for 14 years. His passions are technical on-page SEO and the Semantic Web. Fluent in Spanish, he has also provided consulting services to several large clients, specializing in cross-border operations in Latin America.

Early on, he saw exciting potential for those who could figure out what the search engines might do next, and were willing to work within the guidelines set by the search engines. To that end, he first founded his content strategy agency, and later launched his SEO agency, now serving clients on four continents with content, WP website customization and SEO services.

Teaching People HOW to Think, versus WHAT to Think – What a Concept!

Disclaimer: The following post contains opinions that are of the authors and may not necessarily reflect the view of Search News Central. Discretion is advised.(lol)   Last year, I published an ebook, the first of a series (shameless plug to Critical Thinking for the Discerning SEO deliberately omitted – see… Continue Reading Teaching People HOW to Think, versus WHAT to Think – What a Concept!

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Measure or die; breaking the black art perception

It never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their users, analytics, conversion rate or even historically effective keywords, I’m almost assured of seeing that look at least once during our initial kick-off… Continue Reading Measure or die; breaking the black art perception

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