Doc Sheldon has been providing SEO consulting services for nearly 15 years. His passions are technical on-page SEO and the Semantic Web. Fluent in Spanish, he has also provided consulting services to several large clients, specializing in cross-border operations in Latin America. Early on, he saw exciting potential for those who could figure out what the search engines might do next, and were willing to work within the guidelines set by the search engines. To that end, he first founded his content strategy agency, and later launched his SEO agency, now serving clients on four continents with content, WP website customization and technical SEO services.

Content Strategy – That Which Binds

Earlier this year, I wrote an article on the differences between the functions of a copywriter and a content strategist. The salient point of that piece was that many self-proclaimed copywriters are actually performing the functions of a content strategist, perhaps without really realizing it. Poll of Content Professionals A…

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