It never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their users, analytics, conversion rate or even historically effective keywords, I’m almost assured of seeing that look at least once during our initial kick-off… Continue Reading Measure or die; breaking the black art perception
This year seems to be off to a rough start for Google. They’ve stubbed their corporate toe a few times, and at a particularly bad time, given the extra attention the FTC seems to be directing their way. Now before anyone labels me a Google Fan-Boi, let me clear something… Continue Reading Google Lynch Mob; Enough Already!
We’ve all seen dozens of articles and blog posts on how to select an SEO service provider. Sometimes it seems there’s nearly as many different ways to approach the issue as there are SEOs. What isn’t often talked about is how to develop your copy. First, let’s consider the difference… Continue Reading Let your Content Strategist do his Job!
We’ve all come across Asshat SEOs in our business. Maybe we’ve found ourselves trying to salvage a client’s site that suffered severe ranking losses because of what the last guy did. Or maybe someone just said something incredibly stupid in a chatroom or forum, that novices might believe and get… Continue Reading Asshats – Opportunity or Quicksand?
Earlier this year, I wrote an article on the differences between the functions of a copywriter and a content strategist. The salient point of that piece was that many self-proclaimed copywriters are actually performing the functions of a content strategist, perhaps without really realizing it. Poll of Content Professionals A… Continue Reading Content Strategy – That Which Binds
Over the last four years, the death-song of Pagerank has been sung many times by countless pros (such as Robert Scoble, Andy Beal and Don Halbert). It’s been said (since 2007) that Pagerank is dead, is dying, died a long time ago… you name it. Of course, too many of… Continue Reading If Pagerank is Dead, I’d LOVE to be Invited to the Wake!
Frustrated by the vast amount of misinformation floating around about what works and what doesn’t, I felt there was a real need for a resource that would help site owners and new SEOs separate the wheat from the chaff. Knowing that publishing such a resource would just add to the… Continue Reading Critical thinking from the top minds in SEO!
In a forum discussion the other day, I saw a comment from someone, saying that a content strategist is nothing more than a glorified copywriter. He went on to say that in many cases, a copywriter was little more than someone that fancied themselves a writer, and had tired of… Continue Reading Are you a Copywriter or a Content Strategist?
An Interview with Jay Myers Late last year, I approached Jay Myers, Lead Development Engineer for Best Buy, and asked him if he’d be willing to be interviewed about his project of implementing RDFa on Best Buy’s web site. He accepted, and we began exchanging information, a process that culminated… Continue Reading RDFa: The Inside Story from Best Buy
During a chat in the SEO Training Dojo the other day, a friend vented a bit on something they have seen a lot lately and it got me reflecting on some similar issues that really bother me. I know I’m not alone in bristling when I see some of the… Continue Reading Myths, BS and FUD, Oh My!