We’ve all seen dozens of articles and blog posts on how to select an SEO service provider. Sometimes it seems there’s nearly as many different ways to approach the issue as there are SEOs. What isn’t often talked about is how to develop your copy. First, let’s consider the difference… Continue Reading Let your Content Strategist do his Job!
We’ve all come across Asshat SEOs in our business. Maybe we’ve found ourselves trying to salvage a client’s site that suffered severe ranking losses because of what the last guy did. Or maybe someone just said something incredibly stupid in a chatroom or forum, that novices might believe and get… Continue Reading Asshats – Opportunity or Quicksand?
Earlier this year, I wrote an article on the differences between the functions of a copywriter and a content strategist. The salient point of that piece was that many self-proclaimed copywriters are actually performing the functions of a content strategist, perhaps without really realizing it. Poll of Content Professionals A… Continue Reading Content Strategy – That Which Binds
Over the last four years, the death-song of Pagerank has been sung many times by countless pros (such as Robert Scoble, Andy Beal and Don Halbert). It’s been said (since 2007) that Pagerank is dead, is dying, died a long time ago… you name it. Of course, too many of… Continue Reading If Pagerank is Dead, I’d LOVE to be Invited to the Wake!
Frustrated by the vast amount of misinformation floating around about what works and what doesn’t, I felt there was a real need for a resource that would help site owners and new SEOs separate the wheat from the chaff. Knowing that publishing such a resource would just add to the… Continue Reading Critical thinking from the top minds in SEO!
In a forum discussion the other day, I saw a comment from someone, saying that a content strategist is nothing more than a glorified copywriter. He went on to say that in many cases, a copywriter was little more than someone that fancied themselves a writer, and had tired of… Continue Reading Are you a Copywriter or a Content Strategist?
An Interview with Jay Myers Late last year, I approached Jay Myers, Lead Development Engineer for Best Buy, and asked him if he’d be willing to be interviewed about his project of implementing RDFa on Best Buy’s web site. He accepted, and we began exchanging information, a process that culminated… Continue Reading RDFa: The Inside Story from Best Buy
During a chat in the SEO Training Dojo the other day, a friend vented a bit on something they have seen a lot lately and it got me reflecting on some similar issues that really bother me. I know I’m not alone in bristling when I see some of the… Continue Reading Myths, BS and FUD, Oh My!
In spite of an almost constant stream of “SEO is Dead” blog posts and whining about how hard Google makes our job, it comes as no surprise to serious SEOs that we need to evolve along with the search engines and the users. And SEO is most certainly not dead!… Continue Reading A Living SEO Strategy
Many siteowners and developers are unsure that rich snippets, in any form, offer sufficient ROI to make the effort worthwhile. Having to choose between RDFa and microformats as a medium just further complicates the decision. Is it worthwhile to recode my site? Let’s take a look first at the ROI… Continue Reading RDFa or Microformats – Which is Better?