Doc Sheldon has been providing SEO consulting services for nearly 15 years. His passions are technical on-page SEO and the Semantic Web. Fluent in Spanish, he has also provided consulting services to several large clients, specializing in cross-border operations in Latin America. Early on, he saw exciting potential for those who could figure out what the search engines might do next, and were willing to work within the guidelines set by the search engines. To that end, he first founded his content strategy agency, and later launched his SEO agency, now serving clients on four continents with content, WP website customization and technical SEO services.

Measure or die; breaking the black art perception

It never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their users, analytics, conversion rate or even historically effective keywords, I’m almost assured of seeing that look at least once during our initial kick-off… Continue Reading Measure or die; breaking the black art perception

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