Effective Social Media Channels for Different Niches

Marketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections. The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere… Continue Reading Effective Social Media Channels for Different Niches

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8 Tips to Writing an Effective Business Blog

Edit: The old adage, “practice what you preach” makes perfect sense… especially when you’re caught publishing an article about the importance of properly proofing your work – without having properly proofed your work. Muddy gently called me on it, for which I’m grateful. At least it was only MY reputation… Continue Reading 8 Tips to Writing an Effective Business Blog

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Five Benefits of the Site Discovery and Review Process

I’m not sure what other optimization firms do, not having questioned them, but we’re somewhat pushy with our potential clients. On our service pages, we specify that every potential client will be required to fill out a site discovery. For agencies, we require a discovery for each site they collaborate… Continue Reading Five Benefits of the Site Discovery and Review Process

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