Marketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections. The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere… Continue Reading Effective Social Media Channels for Different Niches
There’s an old proverb that says “He who fails to plan, plans to fail”. This is probably true in many fields, but definitely in SEO and on-line marketing. Any action you take should be according to a carefully conceived plan. And the content of your site is a perfect example… Continue Reading Do All Your Actions Support your Content Strategy?
This beautiful little Infographic outlines the history of Google’s major search algorithm updates from 2003-2012. It was lovingly made by the good folks over at http://www.webinfermento.it/ (Please click image for a full-size view) Please feel free to leave comments and questions.
Edit: The old adage, “practice what you preach” makes perfect sense… especially when you’re caught publishing an article about the importance of properly proofing your work – without having properly proofed your work. Muddy gently called me on it, for which I’m grateful. At least it was only MY reputation… Continue Reading 8 Tips to Writing an Effective Business Blog
How many times have you felt like a zombie after trolling through mountains of site data for hours on end? Everything begins to blur, and the metrics blend together, until all you are left with is a vacant stare and a desire for food. At that point, if someone placed… Continue Reading SEO Fast Food for Zombies
According to Tippr, social sharing is the spreading of daily deals from user to user through social networks such as Facebook, Twitter, Google+, email and others. But is that really what social sharing is? Is it just about daily deals? Let me ask you a question. How much, on average,… Continue Reading Social Sharing: Is It Essential for Growth?
Welcome to the information buffet. Today, we’re serving up a bite-sized info-morsel on business funnels, metrics and Key Performance Indicators for your consumption. It’s a hefty meal, but the summary is this: quite simply, one can glean a ton of information from the data provided on web analytics programs. That… Continue Reading Measuring Metrics for Success
We marketers are a pretty predictable bunch, you know? I can’t count, and this includes our own blog posts, how many times I’ve read something like, “Unless you’ve been living under a rock for the past…” What if somebody writes us back and says, “You know what, Ms. Know It… Continue Reading Fans, Ambassadors and Adjusting for Change
I’m not sure what other optimization firms do, not having questioned them, but we’re somewhat pushy with our potential clients. On our service pages, we specify that every potential client will be required to fill out a site discovery. For agencies, we require a discovery for each site they collaborate… Continue Reading Five Benefits of the Site Discovery and Review Process
Facebook bought Instagram for $1 billion, proving once again that Mark Zuckerberg is either one of the luckiest business leaders or one of the best – depending on whom you talk to, of course. A photo-sharing app that lets you add filters and post to your networks is all well… Continue Reading Social Media, Optimization and Conversions are New? Not Likely.