Stop the Insanity! I hate to say it, I really do, but the number of social media options borders on insane. How can a person keep up with it all? What about businesses? Unless you have a huge social media team, it’s almost impossible. Need I mention that if you’re… Continue Reading Overwhelmed with Social Media? Stop the Insanity!
So… flashback to February 2012 and the forty algo changes Google highlighted in the Inside Search blog. A lot of buzz popped up, much as it always does. A slew of articles have come out about the “new heavy focus on local” with the Venice update and other local changes.… Continue Reading Did Google’s Local Updates Catch You Flat Footed?
A lot of people are focusing on Google Plus. They’re talking about the SEO benefits. They’re talking about the marketing benefits. They’re throwing a lot of numbers at the wall to see which ones stick. In fact, they’ve done a really good job of marketing Google’s product for them. Congratulations… Continue Reading Are You Seriously Focusing on G+ for SEO??
How does an SEO screw in a light bulb? Well, first they have to figure out what to look for… light, bulb, florescent fixtures, luminescence, screw, screwing… Of course it’s a joke, but in every joke is nugget of truth. As optimizers, we can often get so caught up in… Continue Reading How Does an SEO Screw in a Light Bulb? Very Carefully
Is it as hard for you to believe it’s 2012 as it is for me? Where did last year go? I’m pretty sure someone stole a few months from me… At Level343, we spend every possible second we can squeeze in the last month discussing our SEO and marketing strategies… Continue Reading Are Your SEO and Marketing Companies Ready for 2012?
December 12th, our own Gabriella Sannino, Garret French (Citation Labs) and Doc Sheldon (Doc Sheldon’s Clinic) joined the Search Geek Speak radio panel to talk about content development, strategy, social media and other properly geeky topics. As the conversation turned to social media strategies, the idea for this article was… Continue Reading Does Your Social Media Persona Have Multiple Personalities?
This year, apparently Google is Santa Claus and the SEO industry has been bad, because we’ve definitely received a few lumps of algo-coal in our stockings. Amen? Amen. So here you are, staring at a newly used-to-be-coal-free stocking and thinking, “Man, that’s rough. I didn’t cloak one page or hide… Continue Reading 10 Gift Giving Ideas for Your Favorite SEO’s Stocking
How well do you understand your website design? Ask yourself…. Are the design, usability, and informational factors top notch? Is your site working at its full potential to meet the needs of your business and your customers? Do you want to bet your business on that? Designing a fully functional… Continue Reading Using Your Site Statistics: Getting a Bird’s Eye View
A lot of the SEOs I talk to hate reports. They hate receiving them, creating them, reading them, sending them – in fact, I’m beginning to think reporting is one of the least loved parts of optimization. Several of late have told me they even charge extra for anything more… Continue Reading SEO, Reports and Keeping Up With the Jones’s
Site audits can be fun… if you like digging into code, data mining and research, that is. Depending on several factors, such as how often you perform them, the size of the site and so on, they can range from “extremely easy” to “intensely time consuming”. You can cut down… Continue Reading Site Audits: Creating a Customized Cookie Cutter Checklist