I’m not sure what other optimization firms do, not having questioned them, but we’re somewhat pushy with our potential clients. On our service pages, we specify that every potential client will be required to fill out a site discovery. For agencies, we require a discovery for each site they collaborate… Continue Reading Five Benefits of the Site Discovery and Review Process
Facebook bought Instagram for $1 billion, proving once again that Mark Zuckerberg is either one of the luckiest business leaders or one of the best – depending on whom you talk to, of course. A photo-sharing app that lets you add filters and post to your networks is all well… Continue Reading Social Media, Optimization and Conversions are New? Not Likely.
Stop the Insanity! I hate to say it, I really do, but the number of social media options borders on insane. How can a person keep up with it all? What about businesses? Unless you have a huge social media team, it’s almost impossible. Need I mention that if you’re… Continue Reading Overwhelmed with Social Media? Stop the Insanity!
So… flashback to February 2012 and the forty algo changes Google highlighted in the Inside Search blog. A lot of buzz popped up, much as it always does. A slew of articles have come out about the “new heavy focus on local” with the Venice update and other local changes.… Continue Reading Did Google’s Local Updates Catch You Flat Footed?
A lot of people are focusing on Google Plus. They’re talking about the SEO benefits. They’re talking about the marketing benefits. They’re throwing a lot of numbers at the wall to see which ones stick. In fact, they’ve done a really good job of marketing Google’s product for them. Congratulations… Continue Reading Are You Seriously Focusing on G+ for SEO??
How does an SEO screw in a light bulb? Well, first they have to figure out what to look for… light, bulb, florescent fixtures, luminescence, screw, screwing… Of course it’s a joke, but in every joke is nugget of truth. As optimizers, we can often get so caught up in… Continue Reading How Does an SEO Screw in a Light Bulb? Very Carefully
Is it as hard for you to believe it’s 2012 as it is for me? Where did last year go? I’m pretty sure someone stole a few months from me… At Level343, we spend every possible second we can squeeze in the last month discussing our SEO and marketing strategies… Continue Reading Are Your SEO and Marketing Companies Ready for 2012?
December 12th, our own Gabriella Sannino, Garret French (Citation Labs) and Doc Sheldon (Doc Sheldon’s Clinic) joined the Search Geek Speak radio panel to talk about content development, strategy, social media and other properly geeky topics. As the conversation turned to social media strategies, the idea for this article was… Continue Reading Does Your Social Media Persona Have Multiple Personalities?