Social Media Marketing – Do YOU Have All the Sandwich Ingredients?

I recently came across this article (I’ll link to it in a second), in which the author compares social media to sandwich making. “Just because you know how to take the bread out of the fridge,” he says, “doesn’t mean you know how to make a sandwich.” While reading the… Continue Reading Social Media Marketing – Do YOU Have All the Sandwich Ingredients?

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Change Your Online Approach > Change Your Business

With all the advice about making your business more social, there’s surprisingly little information about what that really means. Because of this, a large amount of businesses – spanning from small to corporate – jump on the social bandwagon… and completely screw it up. You know, back in 1505, social… Continue Reading Change Your Online Approach > Change Your Business

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A Content Audit? Why the @#$% Would I Want to Do That?

Otherwise known as a content assessment, a content audit is exactly what it sounds like. In short, you go over the content you have here-to-for created with a fine-toothed comb. Content Audits and Baby Steps First, let’s understand the topic of this article. Several types of digital content now exist… Continue Reading A Content Audit? Why the @#$% Would I Want to Do That?

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Three Rules of Engagement – Your Content and Your Audience

Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the click-through, however, which is why it’s called the “click-through process”.   Example Below is a snippet from the… Continue Reading Three Rules of Engagement – Your Content and Your Audience

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