Technical SEO, out of all the optimization “subsets”, is often overlooked in informative articles. Witness the fact that link building alone brings back over 1 million results (hacked query). For technical SEO, you get about 2,730. If you modify the results based on the past year, it drops down to… Continue Reading Aspects and tools for technical SEO
I recently came across this article (I’ll link to it in a second), in which the author compares social media to sandwich making. “Just because you know how to take the bread out of the fridge,” he says, “doesn’t mean you know how to make a sandwich.” While reading the… Continue Reading Social Media Marketing – Do YOU Have All the Sandwich Ingredients?
With all the advice about making your business more social, there’s surprisingly little information about what that really means. Because of this, a large amount of businesses – spanning from small to corporate – jump on the social bandwagon… and completely screw it up. You know, back in 1505, social… Continue Reading Change Your Online Approach > Change Your Business
The water cooler is a beautiful place. Everyone gathers around, metaphorically speaking, chit chats about this and that, argues about that and this. At Level343, aka Geeks R Us (no copyright infringement intended), the water cooler is where we hash or rehash the intricacies of SEO, search marketing, copywriting, code,… Continue Reading 3 Link Building Methods that Work
So, the premise is, you’re new to the blogging scene and you want to be one of the popular people. You want to say, “Yeah, I write this blog” and have people say, “Oh, yeah, I really liked your article on…” So how do you get to that point? By… Continue Reading 8 Tips for Blogging Old School; Building a Community of Links
Otherwise known as a content assessment, a content audit is exactly what it sounds like. In short, you go over the content you have here-to-for created with a fine-toothed comb. Content Audits and Baby Steps First, let’s understand the topic of this article. Several types of digital content now exist… Continue Reading A Content Audit? Why the @#$% Would I Want to Do That?
As much as I’d love to use link bait to get readers to my site, all it does is leave a bad taste in their mouths – so, this isn’t link bait. Personally, I love link bait if it has a bite, but that’s just me. So, I’m going to… Continue Reading Crush Your Online Competition in 4 Easy Steps
A Tag-team Review from Level 343 In the SEO world, new tools are a dime a dozen. Some make the grade, some don’t; some are (frankly) laughable, others are worth their weight in gold. Over the past week, we’ve been reviewing a new SEO tool on the scene: the SEOGadget… Continue Reading Under the hood; the SEOGadget Keyword Research, Beta
Funny story… While at Pubcon, I had this complete stranger drill me about online reputation management. I’d never been to Pubcon before; I figured he was somebody who’d read a previous post I wrote about ORM and was just testing me. I mean, everybody knows something at this conference, right?… Continue Reading Online Reputation Management: Taking Control
Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the click-through, however, which is why it’s called the “click-through process”. Example Below is a snippet from the… Continue Reading Three Rules of Engagement – Your Content and Your Audience