This year, apparently Google is Santa Claus and the SEO industry has been bad, because we’ve definitely received a few lumps of algo-coal in our stockings. Amen? Amen. So here you are, staring at a newly used-to-be-coal-free stocking and thinking, “Man, that’s rough. I didn’t cloak one page or hide… Continue Reading 10 Gift Giving Ideas for Your Favorite SEO’s Stocking
How well do you understand your website design? Ask yourself…. Are the design, usability, and informational factors top notch? Is your site working at its full potential to meet the needs of your business and your customers? Do you want to bet your business on that? Designing a fully functional… Continue Reading Using Your Site Statistics: Getting a Bird’s Eye View
A lot of the SEOs I talk to hate reports. They hate receiving them, creating them, reading them, sending them – in fact, I’m beginning to think reporting is one of the least loved parts of optimization. Several of late have told me they even charge extra for anything more… Continue Reading SEO, Reports and Keeping Up With the Jones’s
Site audits can be fun… if you like digging into code, data mining and research, that is. Depending on several factors, such as how often you perform them, the size of the site and so on, they can range from “extremely easy” to “intensely time consuming”. You can cut down… Continue Reading Site Audits: Creating a Customized Cookie Cutter Checklist
Technical SEO, out of all the optimization “subsets”, is often overlooked in informative articles. Witness the fact that link building alone brings back over 1 million results (hacked query). For technical SEO, you get about 2,730. If you modify the results based on the past year, it drops down to… Continue Reading Aspects and tools for technical SEO
I recently came across this article (I’ll link to it in a second), in which the author compares social media to sandwich making. “Just because you know how to take the bread out of the fridge,” he says, “doesn’t mean you know how to make a sandwich.” While reading the… Continue Reading Social Media Marketing – Do YOU Have All the Sandwich Ingredients?
With all the advice about making your business more social, there’s surprisingly little information about what that really means. Because of this, a large amount of businesses – spanning from small to corporate – jump on the social bandwagon… and completely screw it up. You know, back in 1505, social… Continue Reading Change Your Online Approach > Change Your Business
The water cooler is a beautiful place. Everyone gathers around, metaphorically speaking, chit chats about this and that, argues about that and this. At Level343, aka Geeks R Us (no copyright infringement intended), the water cooler is where we hash or rehash the intricacies of SEO, search marketing, copywriting, code,… Continue Reading 3 Link Building Methods that Work