Although we cover several areas of SEO, we very seldom talk about landing pages. However, landing pages drive the conversions of the Web. A well-designed and written landing page turns traffic into money. Let’s dig a little deeper to find out how. Many people have a preconceived idea about what… Continue Reading Landing Pages, Linking, SEO and Conversions
We already know search engine optimization includes, in part, a keyword-finding treasure hunt. We know they should be in your title; call us old-fashioned, but tradition says they should be in your first and last paragraph as well, and we agree. We also know that in a perfect world you… Continue Reading We’ll Stop Screaming “Relevance” When You Start Listening
I love SEO. I really do. I enjoy every nook, cranny, get-your-hands-dirty aspect of it. What I don’t enjoy, however, is how people use and abuse it to get to the top. Now, granted, some people have no real understanding of how SEO and, specifically, content writing work together. They can be excused from this particular class. Naivety and lack of knowledge is a legitimate reason for improper SEO.
The issue then becomes a matter for those who know better: aka, the optimizers, professional content writers, business owners that have actually learned SEO. You know whom you are, hiding in your dark little corners, Mr. Keyword Commenter. Give us a name, people – add your keyword and link as the signature for the comment, not as who you are. This is only one aspect of what you’ve done. You’re dirtying up the Web, which millions of others happen to enjoy, with useless noise. Stop it!