So, the premise is, you’re new to the blogging scene and you want to be one of the popular people. You want to say, “Yeah, I write this blog” and have people say, “Oh, yeah, I really liked your article on…” So how do you get to that point? By… Continue Reading 8 Tips for Blogging Old School; Building a Community of Links
Otherwise known as a content assessment, a content audit is exactly what it sounds like. In short, you go over the content you have here-to-for created with a fine-toothed comb. Content Audits and Baby Steps First, let’s understand the topic of this article. Several types of digital content now exist… Continue Reading A Content Audit? Why the @#$% Would I Want to Do That?
As much as I’d love to use link bait to get readers to my site, all it does is leave a bad taste in their mouths – so, this isn’t link bait. Personally, I love link bait if it has a bite, but that’s just me. So, I’m going to… Continue Reading Crush Your Online Competition in 4 Easy Steps
A Tag-team Review from Level 343 In the SEO world, new tools are a dime a dozen. Some make the grade, some don’t; some are (frankly) laughable, others are worth their weight in gold. Over the past week, we’ve been reviewing a new SEO tool on the scene: the SEOGadget… Continue Reading Under the hood; the SEOGadget Keyword Research, Beta
Funny story… While at Pubcon, I had this complete stranger drill me about online reputation management. I’d never been to Pubcon before; I figured he was somebody who’d read a previous post I wrote about ORM and was just testing me. I mean, everybody knows something at this conference, right?… Continue Reading Online Reputation Management: Taking Control
Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the click-through, however, which is why it’s called the “click-through process”. Example Below is a snippet from the… Continue Reading Three Rules of Engagement – Your Content and Your Audience
Although we cover several areas of SEO, we very seldom talk about landing pages. However, landing pages drive the conversions of the Web. A well-designed and written landing page turns traffic into money. Let’s dig a little deeper to find out how. Many people have a preconceived idea about what… Continue Reading Landing Pages, Linking, SEO and Conversions
We already know search engine optimization includes, in part, a keyword-finding treasure hunt. We know they should be in your title; call us old-fashioned, but tradition says they should be in your first and last paragraph as well, and we agree. We also know that in a perfect world you… Continue Reading We’ll Stop Screaming “Relevance” When You Start Listening