How to: Do a content inventory

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory? For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of…

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Don’t be an AlgoMoron

What is it about the word ‘algorithm’ that turns us all into marketing idiots? It’s been a year of spammer smackdowns: The Google rank modifying spam detection patent. Read this great article by the man himself, David Harry. Penguin. Panda. Lots of SEOs are running scared. Here’s why, and how…

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21 Utterly Random Ideas for Content

Suddenly, content’s important again! Woo hooooo! Actually, it’s always been important. Marketing = content. It always has. It always will. We just went through an 8-year period of insanity where folks thought Google was the new Shortcut Around Content. So maybe a better first sentence is: Suddenly, everyone’s figured out…

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