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Posts published by “Ian Lurie”

How to: Do a Content Inventory

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content…

3 Hard Truths about SEO

At Pubcon last week, I noticed my teeth were starting to hurt. Turned out it was because I was grinding my teeth. I’ve been a…

Don’t be an AlgoMoron

What is it about the word ‘algorithm’ that turns us all into marketing idiots? It’s been a year of spammer smackdowns: The Google rank modifying…

21 Utterly Random Ideas for Content

Suddenly, content’s important again! Woo hooooo! Actually, it’s always been important. Marketing = content. It always has. It always will. We just went through an…