Kim built her first website in 1995, launched Cre8pc.com, a teaching site about SEO, in ’96 and Cre8asiteforums in ’98. While employed as a user interface engineer, she was trained in software functional testing and human factors design. She has been a consultant since 2002. In 2012, she sold Cre8asiteforums to Internet Marketing Ninjas and in 2014 formed her LLC, Creative Vision Web Consulting, from which she consults for client companies large and small. The User is Out There is Kim’s weekly column, where she’ll guide you through the labyrinth of usability, user experience, conversions, accessibility and mobile design. For more of her thoughts on these topics and more, check out her website, The User Is Out There.

The Growing Emphasis on Accessibility and Inclusive User Experience

Person using a tablet

There is growing interest in web accessibility around the world, with more companies seeking to make their web properties inclusive and user friendly for all people. Perhaps it’s to increase conversions, or create an ethical brand, but whatever the driving force behind the increase in accessibility testing and need for…

Continue reading

US Budgets up to 18 Million to Educate Businesses On Being Accessible

Quote about Accessibility law

Congress intends to revise the Americans with Disabilities Act so it is legal to NOT do business with disabled persons without first getting an education on the subject. Being accessible is now optional. Should someone file a civil complaint, their journey begins by waiting for the business to first learn…

Continue reading

Increase Conversions by Designing Who the Website is Intended For

Small person facing a set of stairs

A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,…

Continue reading