Kim built her first website in 1995, launched Cre8pc.com, a teaching site about SEO, in ’96 and Cre8asiteforums in ’98. While employed as a user interface engineer, she was trained in software functional testing and human factors design. She has been a consultant since 2002. In 2012, she sold Cre8asiteforums to Internet Marketing Ninjas and in 2014 formed her LLC, Creative Vision Web Consulting, from which she consults for client companies large and small. The User is Out There is Kim’s weekly column, where she’ll guide you through the labyrinth of usability, user experience, conversions, accessibility and mobile design. For more of her thoughts on these topics and more, check out her website, The User Is Out There.

H.R. 620 Vote Enables Discrimination and Ignores Website Accessibility

wheelchair at stair barrier

The outcry from advocates for the disabled gained momentum as the day to vote approached, but in the end H.R. 620 was passed and 51 million Americans with disabilities face losing their civil rights again. In a not surprising outcome, the House of Representatives passed an amendment to the ADA,… Continue Reading H.R. 620 Vote Enables Discrimination and Ignores Website Accessibility

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US Budgets up to 18 Million to Educate Businesses On Being Accessible

Quote about Accessibility law

Congress intends to revise the Americans with Disabilities Act so it is legal to NOT do business with disabled persons without first getting an education on the subject. Being accessible is now optional. Should someone file a civil complaint, their journey begins by waiting for the business to first learn… Continue Reading US Budgets up to 18 Million to Educate Businesses On Being Accessible

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SEO, Documents and Search Engines

A wall of pages from books.

The term “SEO” may conjure up negative reactions for some and rightly so, if the only experience someone has with an SEO are outdated, high priced practices that produced temporary solutions. Optimizing for a search engine isn’t the goal anymore.  It never really was.  Few people truly grasped the reality… Continue Reading SEO, Documents and Search Engines

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What is the Value of a Website Usability Audit?

Person writing a checklist.

I was surprised by the question when I was asked to explain the value of getting a website usability audit. The proposal was already sent, but the question of its worth remained open. To be frank, if someone requests a service but doubts its value, my bells immediately go off.… Continue Reading What is the Value of a Website Usability Audit?

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The Ancient Art of Manual Usability Testing

Stone Farmhouse

Automation and organic gardening have been on my mind and so has just about everything else, while I create content maps for a manual usability testing job for a client. The painstaking process of digging deeply into a website without any net, any software and any caffeine is not what… Continue Reading The Ancient Art of Manual Usability Testing

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Information Need and Relevancy

Laptop on table opened to Google

The Web is sometimes referred to as the information highway where we can go online in search of relevant information we can use.  Nothing about information retrieval turns out to be so easy. In fact, the accuracy and relevancy of search results are unpredictable.  Google and Bing never stop experimenting… Continue Reading Information Need and Relevancy

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Do I Need a User Persona? Walking the Users Path

A path in the woods. Photo credit Kim Krause Berg

An expertly developed user persona can be expensive.  Because they are fictional representations of real people, their value comes into question. They say if you want to know what someone’s personal experience is like, take a walk in their moccasins. Unfortunately, when it comes to website and application testing, walking… Continue Reading Do I Need a User Persona? Walking the Users Path

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Increase Conversions by Designing Who the Website is Intended For

Small person facing a set of stairs

A web page isn’t a flat business card or three-fold brochure with words and pictures. Successful websites are technological entities capable of displaying empathy – that’s how they garner conversions. Beginner websites, web sites hosted by WIX and other companies that supply the web parts without the theory customers need,… Continue Reading Increase Conversions by Designing Who the Website is Intended For

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User Experience Design With SEO

Desk with graphs and tablet

I was listening to yesterday’s weekly video show, Bill and Ammon’s Bogus Hangout and couldn’t stop thinking about two SEO topics mentioned by the guests. Bill Slawski described an invasive tale of how much Google knows about human behavior and our habits, both on and off line.  They discussed clients… Continue Reading User Experience Design With SEO

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The Confusing Path of Accessibility

Accessibility for websites, apps and the software that creates them is a specialty that’s ignored until there’s a fire and suddenly, companies plead for help. There are not enough people trained in the field of accessibility to help companies because inclusion hasn’t been considered important. Excluding people from using web… Continue Reading The Confusing Path of Accessibility

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