In the online marketing and web development worlds, there really are no shortcuts to SEO success nowadays. In the early days of the web, all you had to do was pay Yahoo for high rankings and you were set. Once Google hit the scene, however, the game changed completely and… Continue Reading Accelerating Success in the New Age of Search
JCPenney and Overstock say “We’re Back Baby!” If you haven’t seen yet, JCPenny.com and Overstock.com are back in the SERPs. JCPenny was discovered just a day shy of exactly three months since the NY Times article outing them for manipulative link practices, JCPenney.com has reemerged from Google banishment and is… Continue Reading The Reputation Disaster of Outing Competitors on the Industry
Oh My God, It is everywhere! A competitor just released news that is so HUGE that it has everyone talking, from the largest of industry sites all the way down to the smallest of bloggers. These mega press releases often introduce revolutionary changes to a competitor’s product or service and… Continue Reading Link Building Insights Using Your Competitor’s Big News
Link Building Assets Link builders will often focus in on the link-able assets that you have on your website. These are the items that answer the question of, “why is someone going to link to me?” They can be anything from your blog to graphics or a unique product or… Continue Reading The 10 VIPs of Your Link Building Strategy
Chasing down individual, unique long tail keyphrases will end up being a big waste of your time. If your reaction to that sentence was, “OMG, how could he say that long tail keyphrases are a waste of time?! Grrr. What a f’in idiot! I can’t wait to comment about how… Continue Reading How to Build a Directional Long Tail Keyword List
The Search Engines Do Not Like Swiss Cheese 404s happen and they can leave your site looking like Swiss cheese when what you and the search engines really want is a nice, authoritative hunk of Cheddar. For those who don’t know what a 404 is, it is the server response… Continue Reading Monitoring and Fixing 404 Errors
SEOs want keyphrase volume numbers like Zombies need BRAINS! However, the quality of brains keyphrase volume numbers has recently been a major topic of conversation amongst SEOs. The target of a lot of the attacks against volume numbers was directed at the new Google Keyword Tool. Well, at this point… Continue Reading Microsoft Ad Intelligence – That Other Search Engine Keyword Tool
Ever since the SEO industry grew beyond the in-house and homegrown webmasters and into a client consulting service there have been misconceptions about what SEO is, what SEOs do and the “type” of people that are SEOs.
The term “snakeoil salesman”, and “woman”, has plagued the SEO industry for years. The bad reputation that the SEO industry harbors is passed by word-of-mouth or by scathing news/blog posts about a business owner being swindled of their cash by the “scammers, spammers & hacks” that make up the SEO industry. We cannot deny the fact that these people do exist within the SEO industry or, to that point, within any and every industry on the planet. If there weren’t, lawyers would be broke.