The Reputation Disaster of Outing Competitors on the Industry

JCPenney and Overstock say “We’re Back Baby!” If you haven’t seen yet, JCPenny.com and Overstock.com are back in the SERPs. JCPenny was discovered just a day shy of exactly three months since the NY Times article outing them for manipulative link practices, JCPenney.com has reemerged from Google banishment and is… Continue Reading The Reputation Disaster of Outing Competitors on the Industry

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Microsoft Ad Intelligence – That Other Search Engine Keyword Tool

SEOs want keyphrase volume numbers like Zombies need BRAINS! However, the quality of brains keyphrase volume numbers has recently been a major topic of conversation amongst SEOs. The target of a lot of the attacks against volume numbers was directed at the new Google Keyword Tool. Well, at this point… Continue Reading Microsoft Ad Intelligence – That Other Search Engine Keyword Tool

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Can a Consumer Advocacy Help SEOs reputation?

Ever since the SEO industry grew beyond the in-house and homegrown webmasters and into a client consulting service there have been misconceptions about what SEO is, what SEOs do and the “type” of people that are SEOs.

The term “snakeoil salesman”, and “woman”, has plagued the SEO industry for years. The bad reputation that the SEO industry harbors is passed by word-of-mouth or by scathing news/blog posts about a business owner being swindled of their cash by the “scammers, spammers & hacks” that make up the SEO industry. We cannot deny the fact that these people do exist within the SEO industry or, to that point, within any and every industry on the planet. If there weren’t, lawyers would be broke.

SEO scammers

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