This post is about link-building, so if you’re one of the folks who is terrified of link-building and thinks that Google doesn’t care about links and only cares about user experience now feel free to stop reading. For the rest of you, I am going to take you on a… Continue Reading Traveling Further Down the Link-Building Rabbit Hole
In the fallout of the last publicly announced (sorta) Panda update and as the internet prepares for Penguin: The Next Generation I find myself talking about algorithm updates and penalties a lot. Unfortunately it seems like even folks in the industry can’t differentiate the difference and I am having conversations… Continue Reading Algorithm Update vs Manual Penalty – Some People Still Don’t Get It
Ever since the rise of black and white animals over at Google the SEO industry seems to be in a constant state of paranoia. Every other day there seems to be a new post being spread about how this or that is going to kill your SEO efforts in the… Continue Reading Stop Demonizing Every SEO Tactic That Gets Abused
With Panda’s and Penguin’s nipping at the tails of SEO’s it seems as though everyone is finally trying to go by the straight and narrow and do their part to generate useful, unique content targeted at their audience and work to generate links naturally. But just as many SEO’s let… Continue Reading The Ugly State of Google SERPs: Rich Snippet Abuse
I just got back from my second SES San Francisco Conference, courtesy of the generous folks at Linkdex. As always the conference was an amazing opportunity to network with some great minds in the industry, and as a bonus even a handful of the sessions were valuable. But part of… Continue Reading The SEO Conference Conundrum
Over the last few months the SEO community spent a lot of time arguing as to whether or not free directories were being de-indexed by Google. Late last month Dave weighed in with his two cents on the matter, but as things were unfolding it got me thinking a lot… Continue Reading Local Citations: Another Signal Being Devalued by Google?
There’s a lot of talk in the industry on how to do SEO, but its rare that I find a lot of advice about how to navigate SEO from a career standpoint. Tony Verre has done some great posts on this site in the past and more recently the moz… Continue Reading Is Your SEO Job Hurting Your SEO Career?
There’s been a lot of talk about recovering from Google’s Penguin update. But everything I am seeing focuses heavily on backlink analysis and known webspam techniques. By now, I think most webmasters who got hit by Penguin recognize if they were hit because of their shady link building practices, but… Continue Reading Recovering from Penguin: More Than Just Backlinks
I’ve already talked about how to resurrect old content with Pinterest, but this month I want to talk about how Pinterest is changing the way many people use the internet and search. It used to be that I would utilize Bing for any searches that didn’t require a lot of… Continue Reading Stop Using Pinterest for SEO and Start Optimizing for Pinterest Search
Last month I talked about some changes in the local search space that I was experiencing. There were more results appearing in the aesthetic surgery search space that looked extremely similar to local packs, yet they were still displaying an instant preview that was more characteristic of a blended Places… Continue Reading Navigating Local Search in a Post Venice World