Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful. How Attraction Marketing Works… Continue Reading Learn Attraction Marketing Now, or You’ll Hate Yourself Later
For a couple of decades now, a lot of larger corporations have been using sophisticated data models that help them pursue different business intelligence goals. Now, a lot of executives at smaller firms are waking up and realizing that they, too, can benefit from these kinds of cutting-edge technologies —… Continue Reading Customized Data in a Changing Business Landscape
Social media provides businesses with opportunities far beyond the obvious. Most businesses understand how social media can improve the customer/business relationship, and provide important market research information. Knowing what your customers like — and more importantly, dislike — is never a waste. Too often, however, businesses never explore social media’s… Continue Reading United, We Share: Brand Partnerships and Social Media
Generally, when small business marketing meets the Internet, people talk about the benefits of accessing a national or even global marketplace. While an expanded consumer base can certainly profit a company, local markets remain the bread and butter of most small businesses. A local business may overlook online searches as… Continue Reading Is Your Local SEO Traffic Leaving Town?
Imagine investing $15,000 on a print-based ad campaign. Your company would want proof the ad investment generated sales and increased brand awareness. You’d probably compare campaign results to benchmarks established by preciously campaigns to gauge effectiveness. In the unfortunate event of a failed campaign, you’d use what you learned from… Continue Reading Evaluating Digital Marketing ROI
Are you surfing the social media wave to great success but feel the winds of change at your back? Don’t jump on the bandwagon until you are sure your proposed customer communication strategy integrates well with your business plan. Adapting Your Business to Customer Desires Businesses that maintain a social… Continue Reading How to Glide Effortlessly Through Changing Social Media