Evaluating Digital Marketing ROI

Imagine investing $15,000 on a print-based ad campaign. Your company would want proof the ad investment generated sales and increased brand awareness. You’d probably compare campaign results to benchmarks established by preciously campaigns to gauge effectiveness. In the unfortunate event of a failed campaign, you’d use what you learned from…

Continue reading

Why Panda Hates Ecommerce

Google launched the Panda algorithm in February of 2011, targeting so-called content farms. Content farms are large sites containing articles written by multiple authors and optimized for search engine results. Farm revenue comes from click-through ads. Overall, content farms offer little to readers. Writing quality tends to be poor, of…

Continue reading