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Posts published by “Michelle Rebecca”

Customized Data in a Changing Business Landscape

For a couple of decades now, a lot of larger corporations have been using sophisticated data models that help them pursue different business intelligence goals.…

United, We Share: Brand Partnerships and Social Media

Social media provides businesses with opportunities far beyond the obvious. Most businesses understand how social media can improve the customer/business relationship, and provide important market…

Is Your Local SEO Traffic Leaving Town?

Generally, when small business marketing meets the Internet, people talk about the benefits of accessing a national or even global marketplace. While an expanded consumer…

Evaluating Digital Marketing ROI

Imagine investing $15,000 on a print-based ad campaign. Your company would want proof the ad investment generated sales and increased brand awareness. You’d probably compare…