I am gobsmacked with the amount of times that I hear people referring to paid search as search. Its one of the things, as sad as it sounds that really grates me – I don’t know why but it does. Search comprises two facets – namely that of Paid Search… Continue Reading Integrated search getting it right
This is a conversation that has been going on for a while. PR’s (as perceived guardians of the brand) often feel that they are best placed to position themselves as online guardians as well. SEO’s as guardians of much that is content and search results see themselves as best placed… Continue Reading Have you got an agile brand reputation strategy?
There was an interesting conversation yesterday on the SEO Training Dojo which has acted as the springboard for this post. For a while now we have seen a number of people extol new derivatives and variations as regards SEO, and one in particular has stuck around for a while –… Continue Reading Whats in a name
Its not been five minutes since Marissa Meyer got her feet under the table with Google’s Local and Geo offerings than Google have announced the launch of Google Boost, a new online advertising solution to help local businesses connect with customers in their local area. With research suggesting around 97%… Continue Reading Google Boost announces new opportunities for localised search optimisation