Steve built his first website in 1995 (Its actually still out there). In the years since then, he’s transitioned from web development to direct marketing, through SEO and Paid traffic and specializes in helping website and business owners find the ROI in their business. When not helping clients at Steam Driven Media, you can find him creating works of art in wood or pulling a tractor out of the mud.

Duplicate Content Issues on eCommerce Sites and How to Avoid Them

One of the most common problems e-commerce website owners worry about is duplicate content. It’s incredibly easy to create an e-commerce site where your content is seen as totally irrelevant by the search engines because it either looks like every other e-commerce site out there, or every page on your… Continue Reading Duplicate Content Issues on eCommerce Sites and How to Avoid Them

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5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

If you’re running a Google AdWords campaign to drive traffic to your website, you may be missing out on a huge opportunity to get inexpensive traffic by not bidding on your brand terms. In many cases, not bidding on your own name in AdWords is fine, however, there are times… Continue Reading 5 Reasons you Should Be Bidding on your Brand Terms in Google AdWords

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Information Retrieval, Or: How I Stopped Worrying And Learned To Love The Data

Lately people have become more and more aware of just how much information is collected about them. Leading the pack is Google. Ad re-targeting, personalized web search, instant pairing translations, and universal search are all ways that Information Retrieval is being used and studied to improve Google’s products. But Google… Continue Reading Information Retrieval, Or: How I Stopped Worrying And Learned To Love The Data

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