Technical SEO: The Frog that Tromped Google Webmaster Tools

(co-written by SEO Gal) You’re absolutely confident you’re doing things right. You’ve gone down your personal SEO checklist: yep, yep, yep. Everything is running perfectly… Of course, that was back when you first set up your online shop. You know, back before you got busy with clients and had nothing… Continue Reading Technical SEO: The Frog that Tromped Google Webmaster Tools

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Search Engine Optimization: Finding Keywords for Optimization of Site Structure & Link Architecture

A while back I did a post entitled “Segmenting Query Spaces by Audience and Behavior“. The research I’m discussing today would be the second step in my keyword development strategy for a site. The third step in the research side is gathering intelligence on the players in the query space.… Continue Reading Search Engine Optimization: Finding Keywords for Optimization of Site Structure & Link Architecture

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Groupon Turns down Google Choosing Pursue a Social Platform and Stores of its Own!

Google’s Local Search has been less than useful for as long as I can remember. A day late and a dollar short if you will! Google tried to buy Yelp and then Groupon and was rebuffed by both. The reasons no doubt are a reflection of what happens to a… Continue Reading Groupon Turns down Google Choosing Pursue a Social Platform and Stores of its Own!

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