For a couple of decades now, a lot of larger corporations have been using sophisticated data models that help them pursue different business intelligence goals. Now, a lot of executives at smaller firms are waking up and realizing that they, too, can benefit from these kinds of cutting-edge technologies —… Continue Reading Customized Data in a Changing Business Landscape
What is A/B testing? A/B testing is a method of testing that allows one to see what certain design changes on their website do to their conversion numbers. In order to see what changes are effective, A/B testing is necessary so that blind changes that lead to negative results do… Continue Reading How to Improve Conversions Through A/B Testing
As SEOs analytics are an essential part of our jobs – reporting to the client how their website is performing in the search results. Now, more than ever, it is important to communicate not only the right metrics to our clients, but a measurable improvement in value. At the end… Continue Reading Seeing The Benefits of SEO: Effective Analytics Reporting
It drives me nuts to see people publishing the results of “tests” they’ve conducted, that are so poorly designed that they could have gotten findings just as meaningful from a random drawing. DOE, or design of experiments, is a strict protocol, focused on eliminating variables (ideally, all but one), so… Continue Reading Unreliable Data Will Yield an Unreliable Analysis
A recent discussion I had with the owner of an Australian domain forum inspired me to begin to write this post, it revolved around processes for domain appraisals but is it more complex to value of an entire website based on aggressive Google algorithm updates so I thought I would… Continue Reading Wait, You Want How Much for That Website?
In some recent client pitches I’ve begun using an excel chart to visualise the client website’s competitive landscape in organic search, making it clear at a glance what type of competition the website is facing if it wants to dominate relevant search results. This is the type of chart I… Continue Reading SEO Competitive Analysis to Go