Welcome to the information buffet. Today, we’re serving up a bite-sized info-morsel on business funnels, metrics and Key Performance Indicators for your consumption. It’s a hefty meal, but the summary is this: quite simply, one can glean a ton of information from the data provided on web analytics programs. That… Continue Reading Measuring Metrics for Success
I love jumbling bits and pieces of data around to see if I can distil any meaningful insights from them. I have absolutely no training in data analysis, so my amateurish efforts at detailed analyses are probably laughable in the eyes of seasoned data analysts. But I enjoy doing these… Continue Reading The Value of First Page Rankings Shown Through Ugly Graphs
It’s that time of the year again: tax season. And, what comes along with tax season? That’s right. AUDITS. This year, fear the audit no more, and let’s put them to our advantage. While I can’t help you out with a government audit (save recommending a good CPA or tax… Continue Reading Down and Dirty Audits for Quick Wins
Most of us have by now realised that the data Google gives us in its various webmaster and AdWords tools is, at most horrendously inaccurate. But just how inaccurate is it? I decided to gather some web analytics data on one of my client sites and compare it to relevant… Continue Reading Does Google Tools Data Really Add up?
It never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their users, analytics, conversion rate or even historically effective keywords, I’m almost assured of seeing that look at least once during our initial kick-off… Continue Reading Measure or die; breaking the black art perception
Last time out we looked at the hidden value of (not provided) in that we now know what percentage of visitors to your site are (potentially) seeing personalized results and at very least, logged in. This time out we will look at little closer at some data to get a… Continue Reading Making sense of Google (not provided) data
How well do you understand your website design? Ask yourself…. Are the design, usability, and informational factors top notch? Is your site working at its full potential to meet the needs of your business and your customers? Do you want to bet your business on that? Designing a fully functional… Continue Reading Using Your Site Statistics: Getting a Bird’s Eye View
Not a week goes by when I come across a website, usually a potential client, that is failing to make optimal use of the data that is available to them. Many people seem to think that just installing Google Analytics tracking code on every page of their site is enough… Continue Reading Are You Tracking All That Happens on Your Website?