It’s that time of the year again: tax season. And, what comes along with tax season? That’s right. AUDITS. This year, fear the audit no more, and let’s put them to our advantage. While I can’t help you out with a government audit (save recommending a good CPA or tax… Continue Reading Down and Dirty Audits for Quick Wins
Most of us have by now realised that the data Google gives us in its various webmaster and AdWords tools is, at most horrendously inaccurate. But just how inaccurate is it? I decided to gather some web analytics data on one of my client sites and compare it to relevant… Continue Reading Does Google Tools Data Really Add up?
It never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their users, analytics, conversion rate or even historically effective keywords, I’m almost assured of seeing that look at least once during our initial kick-off… Continue Reading Measure or die; breaking the black art perception
Last time out we looked at the hidden value of (not provided) in that we now know what percentage of visitors to your site are (potentially) seeing personalized results and at very least, logged in. This time out we will look at little closer at some data to get a… Continue Reading Making sense of Google (not provided) data
How well do you understand your website design? Ask yourself…. Are the design, usability, and informational factors top notch? Is your site working at its full potential to meet the needs of your business and your customers? Do you want to bet your business on that? Designing a fully functional… Continue Reading Using Your Site Statistics: Getting a Bird’s Eye View
Not a week goes by when I come across a website, usually a potential client, that is failing to make optimal use of the data that is available to them. Many people seem to think that just installing Google Analytics tracking code on every page of their site is enough… Continue Reading Are You Tracking All That Happens on Your Website?
There comes a time in every search marketing strategy cycle when it’s time to adjust fire. A while back on my blog, I wrote a post about pro reports that search marketers could build to answer the “what have you done for me lately” questions clients tend to ask. But… Continue Reading Lynch Pin Reporting: Search Marketing Strategy Reviews
Google loves data. Google loves sharing data. But can we trust the data that Google shares with us? Over the past few days I’ve found myself confronted with inconsistencies, suspicions, and downright inaccuracies in the data that Google chooses to share with us, its users. First of all let me… Continue Reading Can we trust Google’s data?
A crash course in using filters Today we’re going to look at setting up an Analytics account using some common best practices, which will protect your data integrity as well as make it easy to sort through and view your information. Granted, this one probably isn’t for the advanced people,… Continue Reading Getting a grip on Google Analytics
A Crash Course getting creative
Any SEM or SEO professional has to be using analytics to measure progress, specific initiatives, and ROI. Google is kind enough to provided you preloaded reports (i.e. dashboard, traffic sources, content, etc), but often that’s only giving you a small chapter of the data story.
Last year, Dave and the Trail provided you with Content Overview Analysis in Google Analytics. A really nice high-level overview how to create some useful, high level segments. Earlier this year I wrote a post on SEM Reporting for Pros, which carved out some geeky, data-driven reports.