Measure or die; breaking the black art perception

It never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their users, analytics, conversion rate or even historically effective keywords, I’m almost assured of seeing that look at least once during our initial kick-off… Continue Reading Measure or die; breaking the black art perception

Continue reading

Using Your Site Statistics: Getting a Bird’s Eye View

How well do you understand your website design? Ask yourself…. Are the design, usability, and informational factors top notch? Is your site working at its full potential to meet the needs of your business and your customers? Do you want to bet your business on that? Designing a fully functional… Continue Reading Using Your Site Statistics: Getting a Bird’s Eye View

Continue reading