There comes a time in every search marketing strategy cycle when it’s time to adjust fire. A while back on my blog, I wrote a post about pro reports that search marketers could build to answer the “what have you done for me lately” questions clients tend to ask. But… Continue Reading Lynch Pin Reporting: Search Marketing Strategy Reviews
Google loves data. Google loves sharing data. But can we trust the data that Google shares with us? Over the past few days I’ve found myself confronted with inconsistencies, suspicions, and downright inaccuracies in the data that Google chooses to share with us, its users. First of all let me… Continue Reading Can we trust Google’s data?
A crash course in using filters Today we’re going to look at setting up an Analytics account using some common best practices, which will protect your data integrity as well as make it easy to sort through and view your information. Granted, this one probably isn’t for the advanced people,… Continue Reading Getting a grip on Google Analytics
A Crash Course getting creative
Any SEM or SEO professional has to be using analytics to measure progress, specific initiatives, and ROI. Google is kind enough to provided you preloaded reports (i.e. dashboard, traffic sources, content, etc), but often that’s only giving you a small chapter of the data story.
Last year, Dave and the Trail provided you with Content Overview Analysis in Google Analytics. A really nice high-level overview how to create some useful, high level segments. Earlier this year I wrote a post on SEM Reporting for Pros, which carved out some geeky, data-driven reports.