How to: Do a Content Inventory

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory? For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of…

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The Road to Great Content

There’s been a distinct explosion in SEO spiel over the last year or so with a lot of industry experts spending a great deal of time talking about “great content”. That’s all well and good but there are very few that actually get specific and define what constitutes greatness. At…

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