Google’s featured snippets are like Authorship – we don’t know how long they’ll last, but we keep talking about them. Now, many search marketers would argue the usefulness of this SERP feature for an obvious reason: featured snippets steal clicks from search results. Many people see the answer to their… Continue Reading How Optimizing for Featured Snippets Makes Your Content Better
From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions
The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand. Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story
“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory? For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of… Continue Reading How to: Do a Content Inventory
There are hundreds of domains out there that are comprised of thousands, even millions of different pages. For many of these domains, those thousands of pages are full of spammy content, and so the domain needs to be completely re-launched (usually under new management). For other domains, there are even… Continue Reading Adding Multiple Pages: Why It Matters for SEO
There’s an old proverb that says “He who fails to plan, plans to fail”. This is probably true in many fields, but definitely in SEO and on-line marketing. Any action you take should be according to a carefully conceived plan. And the content of your site is a perfect example… Continue Reading Do All Your Actions Support your Content Strategy?