How to: Do a content inventory

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory? For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of…

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The Road to Great Content

There’s been a distinct explosion in SEO spiel over the last year or so with a lot of industry experts spending a great deal of time talking about “great content”. That’s all well and good but there are very few that actually get specific and define what constitutes greatness. At…

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Why Panda Hates Ecommerce

Google launched the Panda algorithm in February of 2011, targeting so-called content farms. Content farms are large sites containing articles written by multiple authors and optimized for search engine results. Farm revenue comes from click-through ads. Overall, content farms offer little to readers. Writing quality tends to be poor, of…

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21 Utterly Random Ideas for Content

Suddenly, content’s important again! Woo hooooo! Actually, it’s always been important. Marketing = content. It always has. It always will. We just went through an 8-year period of insanity where folks thought Google was the new Shortcut Around Content. So maybe a better first sentence is: Suddenly, everyone’s figured out…

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