Four Not-So-Obvious Tools For Awesome Keyword Research Results

4 tools for keyword research

Keyword research might be the most valuable method of creating effective, long lasting, focused content. That’s right, it isn’t the content itself, it’s this first, critical step in producing something of value. Why? Because keyword research is how you can create something that your audience is going to benefit from… Continue Reading Four Not-So-Obvious Tools For Awesome Keyword Research Results

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Information Need and Relevancy

Laptop on table opened to Google

The Web is sometimes referred to as the information highway where we can go online in search of relevant information we can use.  Nothing about information retrieval turns out to be so easy. In fact, the accuracy and relevancy of search results are unpredictable.  Google and Bing never stop experimenting… Continue Reading Information Need and Relevancy

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Duplicate Content Issues on eCommerce Sites and How to Avoid Them

One of the most common problems e-commerce website owners worry about is duplicate content. It’s incredibly easy to create an e-commerce site where your content is seen as totally irrelevant by the search engines because it either looks like every other e-commerce site out there, or every page on your… Continue Reading Duplicate Content Issues on eCommerce Sites and How to Avoid Them

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How Optimizing for Featured Snippets Makes Your Content Better

Google’s featured snippets are like Authorship – we don’t know how long they’ll last, but we keep talking about them. Now, many search marketers would argue the usefulness of this SERP feature for an obvious reason: featured snippets steal clicks from search results. Many people see the answer to their… Continue Reading How Optimizing for Featured Snippets Makes Your Content Better

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The Holy Grail of Website Conversions

From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions

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The Aboutness of Keywords and Scent of the Next Big Story

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The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand.  Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story

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