How Optimizing for Featured Snippets Makes Your Content Better

Google’s featured snippets are like Authorship – we don’t know how long they’ll last, but we keep talking about them. Now, many search marketers would argue the usefulness of this SERP feature for an obvious reason: featured snippets steal clicks from search results. Many people see the answer to their… Continue Reading How Optimizing for Featured Snippets Makes Your Content Better

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The Holy Grail of Website Conversions

From birth, we seek information that’s beneficial to us, beginning with basic survival. There’s no end to this quest. It’s the holy grail of website conversions. Each day, while we seek out more survival information, such as the source for food or comfort, we gather up enough information to be… Continue Reading The Holy Grail of Website Conversions

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The Aboutness of Keywords and Scent of the Next Big Story

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The competitiveness of words takes on new meaning when you are responsible for achieving the top spots in search engine results, seeking high click-through rates and looking for new ways to separate from the pack in an effort to create your own identity and brand.  Sometimes you simply choose to… Continue Reading The Aboutness of Keywords and Scent of the Next Big Story

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