A lot of people seem to want to know what the best way is to write in order to maximize the benefit from semantic search. So rather than sit on the secret, I decided to share it here. But first, let’s talk a little about what exactly semantic search is.… Continue Reading Copywriting for Semantic Search
Everyone is familiar with the mantra “great content attracts valuable links”, or “if you write it, they will come.” Of course, both are true to some extent, but great content also needs great promotion. You can’t expect content to sit there on the web on its own and just attract… Continue Reading Essential Steps to Creating Great Content
Are you having trouble with converting clients who arrive on your site? Oftentimes the issue can be low quality content, and simply not providing relevant information that aligns with what clients are looking for in their search. Here are some simple tips to help you get to the bottom of… Continue Reading Content Optimization: Conversion Issues
We’ve all seen dozens of articles and blog posts on how to select an SEO service provider. Sometimes it seems there’s nearly as many different ways to approach the issue as there are SEOs. What isn’t often talked about is how to develop your copy. First, let’s consider the difference… Continue Reading Let your Content Strategist do his Job!
There are few things more fun and more entertaining on a plane, than reading SkyMall. Sure, it’s interesting to see what types of products people are coming up with to “make lives easier”. Who doesn’t love it? But, have you ever read the descriptions? In the span of no more… Continue Reading What Content Writers can learn from SkyMall
Earlier this year, I wrote an article on the differences between the functions of a copywriter and a content strategist. The salient point of that piece was that many self-proclaimed copywriters are actually performing the functions of a content strategist, perhaps without really realizing it. Poll of Content Professionals A… Continue Reading Content Strategy – That Which Binds
What is the Strategic Dead Zone? When clients have been with you for a few years, strategies have a tendency to get stale. Routines become commonplace: the same types of site analysis, the same reporting metrics, and the types of reports. It can, and usually does, lead both sides to… Continue Reading 3 Ways To Defeat the Strategic Dead Zone
In a forum discussion the other day, I saw a comment from someone, saying that a content strategist is nothing more than a glorified copywriter. He went on to say that in many cases, a copywriter was little more than someone that fancied themselves a writer, and had tired of… Continue Reading Are you a Copywriter or a Content Strategist?