The Content category can include:
What is the Strategic Dead Zone? When clients have been with you for a few years, strategies have a tendency to get stale. Routines become commonplace: the same types of site analysis, the same reporting metrics, and the types of reports. It can, and usually does, lead both sides to…
In a forum discussion the other day, I saw a comment from someone, saying that a content strategist is nothing more than a glorified copywriter. He went on to say that in many cases, a copywriter was little more than someone that fancied themselves a writer, and had tired of…
With all the advice about making your business more social, there’s surprisingly little information about what that really means. Because of this, a large amount of businesses – spanning from small to corporate – jump on the social bandwagon… and completely screw it up. You know, back in 1505, social…
The Panda has raged across the globe now, leaving a path of half-chewed website traffic reports in its wake. Wow. That’s pretty dramatic. But I get the sense a lot of people are underwhelmed by Google’s Panda up date . This update is a big, big deal. If you’ve been…
With the news of the confirmed Farmer Update, this week is sure to be filled with opinion posts about how it will solve the issues or how it’s too short-sided to solve the issues, or even those, rightfully so, taking umbrage against Google’s declaration of what’s “low-quality” and what’s “high…
So, the premise is, you’re new to the blogging scene and you want to be one of the popular people. You want to say, “Yeah, I write this blog” and have people say, “Oh, yeah, I really liked your article on…” So how do you get to that point? By…
Otherwise known as a content assessment, a content audit is exactly what it sounds like. In short, you go over the content you have here-to-for created with a fine-toothed comb. Content Audits and Baby Steps First, let’s understand the topic of this article. Several types of digital content now exist…
Chasing down individual, unique long tail keyphrases will end up being a big waste of your time. If your reaction to that sentence was, “OMG, how could he say that long tail keyphrases are a waste of time?! Grrr. What a f’in idiot! I can’t wait to comment about how…
We already know search engine optimization includes, in part, a keyword-finding treasure hunt. We know they should be in your title; call us old-fashioned, but tradition says they should be in your first and last paragraph as well, and we agree. We also know that in a perfect world you…
Part of the modern approach Are you still chasing crap links around? Doing PageRank sculpting or being fanatical over meta data? Then methinks you should stick around and read this post as you could be stuck somewhere circa 2007 in your SEO efforts. A few things prompted this post; from…
