Change Your Online Approach > Change Your Business

With all the advice about making your business more social, there’s surprisingly little information about what that really means. Because of this, a large amount of businesses – spanning from small to corporate – jump on the social bandwagon… and completely screw it up. You know, back in 1505, social… Continue Reading Change Your Online Approach > Change Your Business

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The Death of Fluff Content: Content Strategy for Businesses

With the news of the confirmed Farmer Update, this week is sure to be filled with opinion posts about how it will solve the issues or how it’s too short-sided to solve the issues, or even those, rightfully so, taking umbrage against Google’s declaration of what’s “low-quality” and what’s “high… Continue Reading The Death of Fluff Content: Content Strategy for Businesses

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A Content Audit? Why the @#$% Would I Want to Do That?

Otherwise known as a content assessment, a content audit is exactly what it sounds like. In short, you go over the content you have here-to-for created with a fine-toothed comb. Content Audits and Baby Steps First, let’s understand the topic of this article. Several types of digital content now exist… Continue Reading A Content Audit? Why the @#$% Would I Want to Do That?

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We’ll Stop Screaming “Relevance” When You Start Listening

We already know search engine optimization includes, in part, a keyword-finding treasure hunt. We know they should be in your title; call us old-fashioned, but tradition says they should be in your first and last paragraph as well, and we agree. We also know that in a perfect world you… Continue Reading We’ll Stop Screaming “Relevance” When You Start Listening

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