Yes, I’m going there. Bear with me, this is not another one of those typical clueless ‘SEO is dead‘ articles. I’ve riled against articles proclaiming the death of SEO often enough that if I really were to embark on that journey I’d have to tattoo the word ‘hypocrite’ on my forehead. I just wanted to get your attention. Ok?
But I am, in a way, predicting the death of SEO. But not as a solitary thing – it’s not just SEO that’s going to die. It’s the whole World Wide Web as we know it.
Ever since the SEO industry grew beyond the in-house and homegrown webmasters and into a client consulting service there have been misconceptions about what SEO is, what SEOs do and the “type” of people that are SEOs.
The term “snakeoil salesman”, and “woman”, has plagued the SEO industry for years. The bad reputation that the SEO industry harbors is passed by word-of-mouth or by scathing news/blog posts about a business owner being swindled of their cash by the “scammers, spammers & hacks” that make up the SEO industry. We cannot deny the fact that these people do exist within the SEO industry or, to that point, within any and every industry on the planet. If there weren’t, lawyers would be broke.
After a great Friday Dojo chat led by Gabriella Sannino someone in the ensuing convo asked about the meta keywords tag. Specifically why should they include it since the Search Engines don’t use it. I wanted to provide an opposite view to their belief that pages should be coded and…