I know it’s already getting towards the end of February but I thought I would dig out some nuggets of information on how you can fail your clients in 2013 by under-delivering and risking their long term business strategy by taking short cuts. These are actual points of discussion I’ve… Continue Reading How to Screw Your Clients in 2013
Ever since the rise of black and white animals over at Google the SEO industry seems to be in a constant state of paranoia. Every other day there seems to be a new post being spread about how this or that is going to kill your SEO efforts in the… Continue Reading Stop Demonizing Every SEO Tactic That Gets Abused
You’ve probably heard the term at some point in your career: “firefighting” or “putting out a fire”. You may even use it in your everyday vernacular. Something like, “Hey man, I’d love to come and hang out tonight, but I’ve got this fire to put out at work.” And, when… Continue Reading Firefighting: Can We Break the Addiction?
I’ve been spending a fair amount of my time doing audits lately, sometimes just for general SEO purposes, but most often for penalty recovery projects. Normally, I really enjoy doing audits. Any site has room for improvement and I have yet to get through one without learning something new. Unfortunately,… Continue Reading Nightmare on Audit Street – 5 Head-banging Moments
This beautiful little Infographic outlines the history of Google’s major search algorithm updates from 2003-2012. It was lovingly made by the good folks over at http://www.webinfermento.it/ (Please click image for a full-size view) Please feel free to leave comments and questions.
I know, it’s a little early for baseball and analogies (Hot Stove hasn’t even started yet), while we’re right in the thick of the Super Bowl. If you’re a baseball aficionado, then you likely know what “small ball” is. If you don’t follow baseball, you might know the term but… Continue Reading Using Small Ball SEO to Your Advantage
I suspect this will make some eyes roll and draw some nasty comments, but I stopped worrying years ago about how popular my opinions are. I call ’em like I see ’em. And once in a while, the bitching and moaning gets so loud that I just have to speak… Continue Reading Ranting and Raving: A Couple Words On Google
In the game we call SEO, it’s easy to get jaded and disappear into a myopic bubble where we think that everybody knows exactly what we do and how it works – a consequence of working in a complex, ever-changing field that requires your full attention to remain competitive. However,… Continue Reading SEO Intervention: PageRank
This is always a tricky question. There are many, many algorithm updates that occur throughout the year, and as an SEO, you never know what the big 3 are going to do next. But, there are educated guesses that can keep you on the right track. SEO in 2013 is… Continue Reading Where is SEO going in 2013?
The Internet is all about communicating visually, and for a business marketing online, showing and telling are equally important. A picture’s worth a thousand words, isn’t it? Online marketers certainly think so, which is why photo sharing is one of the fastest growing trends in social media marketing. At the… Continue Reading Worth a Thousand Words: Using Instagram to Market Your Business