Effective Social Media Channels for Different Niches

Marketing to a highly specialized niche can be tricky business – after all, not everyone has a healthy appreciation for cat-themed eyewear or needs organizational tools for their sombrero collections. The thing about Internet marketing, though, is that your niche customers, no matter who they are, are out there somewhere… Continue Reading Effective Social Media Channels for Different Niches

Continue reading

Learn Attraction Marketing Now, or You’ll Hate Yourself Later

Attraction marketing is a simple concept, as this strategy dictates that you market yourself, rather than the product or service that you are selling. In doing so, you can turn yourself into an online expert, which will make any venture in which you partake more successful. How Attraction Marketing Works… Continue Reading Learn Attraction Marketing Now, or You’ll Hate Yourself Later

Continue reading

United, We Share: Brand Partnerships and Social Media

Social media provides businesses with opportunities far beyond the obvious. Most businesses understand how social media can improve the customer/business relationship, and provide important market research information. Knowing what your customers like — and more importantly, dislike — is never a waste. Too often, however, businesses never explore social media’s… Continue Reading United, We Share: Brand Partnerships and Social Media

Continue reading

The Legal aspects of Social Media and How to Stay In the Lines

When it comes to social media, companies are always worried about the rules that those particular companies—Facebook, Twitter, Google+, etc.—have put into place. There are quite a few guidelines to follow and things to keep in mind so that search engines don’t penalize you and social networks don’t ban you.… Continue Reading The Legal aspects of Social Media and How to Stay In the Lines

Continue reading

Evaluating Digital Marketing ROI

Imagine investing $15,000 on a print-based ad campaign. Your company would want proof the ad investment generated sales and increased brand awareness. You’d probably compare campaign results to benchmarks established by preciously campaigns to gauge effectiveness. In the unfortunate event of a failed campaign, you’d use what you learned from… Continue Reading Evaluating Digital Marketing ROI

Continue reading