Are you surfing the social media wave to great success but feel the winds of change at your back? Don’t jump on the bandwagon until you are sure your proposed customer communication strategy integrates well with your business plan. Adapting Your Business to Customer Desires Businesses that maintain a social… Continue Reading How to Glide Effortlessly Through Changing Social Media
On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared… Continue Reading Google Plus Communities – An Idea with Wings?
The Internet offers many opportunities to market a small business. Social media and SEO play a big role. While advertising is as important as it has always been, gaining the trust of your customers is the top priority when building a brand. Building Relationships Building your brand online is akin… Continue Reading Social Marketing: Stop the Blatant Ads
According to Tippr, social sharing is the spreading of daily deals from user to user through social networks such as Facebook, Twitter, Google+, email and others. But is that really what social sharing is? Is it just about daily deals? Let me ask you a question. How much, on average,… Continue Reading Social Sharing: Is It Essential for Growth?
You’ll be shocked to know I occasionally rub people the wrong way. Sometimes, I get nicely-written “Gee, Ian, I’m not sure I agree” missives. Other times, I get lengthy rants, or a quick, passive-aggressive comment on Twitter. It’s all good. I get it. You don’t agree with my feelings on… Continue Reading Eight Tips if You’re Going to Be a Social A**hole
Microsoft Fuse Labs has taken a leaf out of the content curation craze that is powering growth in platforms like Pinterest that is focused around allowing users to share their search results with its new So.cl platform. So.cl has apparently been targeted at University and School students within the US,… Continue Reading Introducing Microsoft So.cl: A Review
Often for ecommerce sites a lot of attention is paid to building the perfect product page. It all needs to come together perfectly – the product imagery, description and features, strong call to action, incentives, cross-selling and up-selling opportunities, and many more facets that make a great ecommerce product page.… Continue Reading Best Practices for Ecommerce Category Pages
Facebook bought Instagram for $1 billion, proving once again that Mark Zuckerberg is either one of the luckiest business leaders or one of the best – depending on whom you talk to, of course. A photo-sharing app that lets you add filters and post to your networks is all well… Continue Reading Social Media, Optimization and Conversions are New? Not Likely.
Stop the Insanity! I hate to say it, I really do, but the number of social media options borders on insane. How can a person keep up with it all? What about businesses? Unless you have a huge social media team, it’s almost impossible. Need I mention that if you’re… Continue Reading Overwhelmed with Social Media? Stop the Insanity!
Yesterday I received a skype call from Paul Anthony a long time Dojo Member and fellow Microshaft Dev (he’s gone on to better things as well). Paul came to me to bounce something off me that he had discovered about Pinterest. I kind of laughed and suggested he speak to… Continue Reading Seriously Pintrest! A Meta Tag to Stop Pinning?