Evaluating Digital Marketing ROI

Imagine investing $15,000 on a print-based ad campaign. Your company would want proof the ad investment generated sales and increased brand awareness. You’d probably compare campaign results to benchmarks established by preciously campaigns to gauge effectiveness. In the unfortunate event of a failed campaign, you’d use what you learned from… Continue Reading Evaluating Digital Marketing ROI

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How to Glide Effortlessly Through Changing Social Media

Are you surfing the social media wave to great success but feel the winds of change at your back? Don’t jump on the bandwagon until you are sure your proposed customer communication strategy integrates well with your business plan. Adapting Your Business to Customer Desires Businesses that maintain a social… Continue Reading How to Glide Effortlessly Through Changing Social Media

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Google Plus Communities – An Idea with Wings?

On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared… Continue Reading Google Plus Communities – An Idea with Wings?

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