How to Glide Effortlessly Through Changing Social Media

Are you surfing the social media wave to great success but feel the winds of change at your back? Don’t jump on the bandwagon until you are sure your proposed customer communication strategy integrates well with your business plan. Adapting Your Business to Customer Desires Businesses that maintain a social… Continue Reading How to Glide Effortlessly Through Changing Social Media

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Google Plus Communities – An Idea with Wings?

On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared… Continue Reading Google Plus Communities – An Idea with Wings?

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Best Practices for Ecommerce Category Pages

Often for ecommerce sites a lot of attention is paid to building the perfect product page. It all needs to come together perfectly – the product imagery, description and features, strong call to action, incentives, cross-selling and up-selling opportunities, and many more facets that make a great ecommerce product page.… Continue Reading Best Practices for Ecommerce Category Pages

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