Throughout the course of any marketing campaign, it is necessary to count conversions as a metric that will determine your overall success. What is the ultimate metric of your overall success? It’s not rankings. It’s not how many links you got. It’s not how much traffic you got. It’s how…
Imagine investing $15,000 on a print-based ad campaign. Your company would want proof the ad investment generated sales and increased brand awareness. You’d probably compare campaign results to benchmarks established by preciously campaigns to gauge effectiveness. In the unfortunate event of a failed campaign, you’d use what you learned from…
Are you surfing the social media wave to great success but feel the winds of change at your back? Don’t jump on the bandwagon until you are sure your proposed customer communication strategy integrates well with your business plan. Adapting Your Business to Customer Desires Businesses that maintain a social…
On December 6th, Google launched their newest innovation to Google+, perhaps the piece of the g-Puzzle that will give G+ the juggernaut status the folks at the ‘Plex are hoping for: Google Communities. Early reception was enthusiastic, and Communities started appearing almost immediately. Predictably, there were a lot that appeared…
The Internet offers many opportunities to market a small business. Social media and SEO play a big role. While advertising is as important as it has always been, gaining the trust of your customers is the top priority when building a brand. Building Relationships Building your brand online is akin…
According to Tippr, social sharing is the spreading of daily deals from user to user through social networks such as Facebook, Twitter, Google+, email and others. But is that really what social sharing is? Is it just about daily deals? Let me ask you a question. How much, on average,…
You’ll be shocked to know I occasionally rub people the wrong way. Sometimes, I get nicely-written “Gee, Ian, I’m not sure I agree” missives. Other times, I get lengthy rants, or a quick, passive-aggressive comment on Twitter. It’s all good. I get it. You don’t agree with my feelings on…
Microsoft Fuse Labs has taken a leaf out of the content curation craze that is powering growth in platforms like Pinterest that is focused around allowing users to share their search results with its new So.cl platform. So.cl has apparently been targeted at University and School students within the US,…
