Many companies work hard to develop and optimize their paid search campaigns. And when those campaigns in both AdWords and adCenter are performing well, it’s sometimes easy for complacency to set in. There might be hundreds of ad groups set up, tens of thousands of keywords running, and ROAS is… Continue Reading The Importance and Power of Launching an SEM Labs Program
I’ve been using Pinterest for a little over five months. The website seemed to gain some traction in the SEO realm back in November in a few posts and tips on how to utilize Pinterest for your internet marketing efforts. In most of the posts I’ve read they focus on… Continue Reading How to resurrect old content with Pinterest
One thing that I hear a lot of when it comes to Google Search Plus Your World, is that it is making a mess of people’s SERPs. That it is pervasive. I don’t see a lot of it outside search related queries, (and there’s that handy button to turn it… Continue Reading Hey dumbass, get a grip on your social graph SERP would ya?
December 12th, our own Gabriella Sannino, Garret French (Citation Labs) and Doc Sheldon (Doc Sheldon’s Clinic) joined the Search Geek Speak radio panel to talk about content development, strategy, social media and other properly geeky topics. As the conversation turned to social media strategies, the idea for this article was… Continue Reading Does Your Social Media Persona Have Multiple Personalities?
Raise your hand if you’ve heard of Samuel Crisp? If you didn’t raise your hand, here’s the short version. Samuel was fired from Chapel-field Apple store for some negative comments he made about an iPhone app and comments he made about Apple releasing The Beatles on iTunes on Facebook. Specifically… Continue Reading Is It Time to 86’ Corporate Social Media Policies?
As a marketing channel, social media is still extremely new. There’s a lot we’re learning and everyday we’re experimenting with new ways to maximize its reach. If we think back before Facebook and Twitter, we can see how much social media has evolved and changed. Now, it’s evolving again –… Continue Reading Extend your marketing; the NEW social media strategy
Apps can tell the world what you’re reading, watching, or listening to without your permission. Concerns about Facebook’s Privacy Policies are nothing new to the social media giant, but Facebook’s “frictionless sharing,” a feature which allows applications to post activities without your explicitly deciding to share or “like” has a… Continue Reading The Death of Privacy
While at BlueGlass TPA this year, Brian Clark (founder of CopyBlogger Media) and Jeremy Schoemaker (founder of ShoeMoney Media Group) led the session “Blog and News Optimization: How Publishers Can Dominate Google and Beyond”. Brian said something that struck a chord with me, “half the things you try will fail”.… Continue Reading Balancing the Win Now Mentality with Real Life
I recently came across this article (I’ll link to it in a second), in which the author compares social media to sandwich making. “Just because you know how to take the bread out of the fridge,” he says, “doesn’t mean you know how to make a sandwich.” While reading the… Continue Reading Social Media Marketing – Do YOU Have All the Sandwich Ingredients?
Everything about the economy screams uncertainty these days. Pundits and talking heads tell you it’s recovering and just hang tight, your pocketbook tells something entirely different. I’m of the opinion that the days of 15-20 year careers with a company are of a bygone era. It’s far and few between… Continue Reading Giving Up the Ghost: When is it Time to Leapfrog?