The Importance and Power of Launching an SEM Labs Program

Many companies work hard to develop and optimize their paid search campaigns. And when those campaigns in both AdWords and adCenter are performing well, it’s sometimes easy for complacency to set in. There might be hundreds of ad groups set up, tens of thousands of keywords running, and ROAS is… Continue Reading The Importance and Power of Launching an SEM Labs Program

Continue reading

Does Your Social Media Persona Have Multiple Personalities?

December 12th, our own Gabriella Sannino, Garret French (Citation Labs) and Doc Sheldon (Doc Sheldon’s Clinic) joined the Search Geek Speak radio panel to talk about content development, strategy, social media and other properly geeky topics. As the conversation turned to social media strategies, the idea for this article was… Continue Reading Does Your Social Media Persona Have Multiple Personalities?

Continue reading

Is It Time to 86’ Corporate Social Media Policies?

Raise your hand if you’ve heard of Samuel Crisp? If you didn’t raise your hand, here’s the short version. Samuel was fired from Chapel-field Apple store for some negative comments he made about an iPhone app and comments he made about Apple releasing The Beatles on iTunes on Facebook. Specifically… Continue Reading Is It Time to 86’ Corporate Social Media Policies?

Continue reading

Balancing the Win Now Mentality with Real Life

While at BlueGlass TPA this year, Brian Clark (founder of CopyBlogger Media) and Jeremy Schoemaker (founder of ShoeMoney Media Group) led the session “Blog and News Optimization: How Publishers Can Dominate Google and Beyond”. Brian said something that struck a chord with me, “half the things you try will fail”.… Continue Reading Balancing the Win Now Mentality with Real Life

Continue reading

Social Media Marketing – Do YOU Have All the Sandwich Ingredients?

I recently came across this article (I’ll link to it in a second), in which the author compares social media to sandwich making. “Just because you know how to take the bread out of the fridge,” he says, “doesn’t mean you know how to make a sandwich.” While reading the… Continue Reading Social Media Marketing – Do YOU Have All the Sandwich Ingredients?

Continue reading