Best Practices for Ecommerce Category Pages

Often for ecommerce sites a lot of attention is paid to building the perfect product page. It all needs to come together perfectly – the product imagery, description and features, strong call to action, incentives, cross-selling and up-selling opportunities, and many more facets that make a great ecommerce product page.… Continue Reading Best Practices for Ecommerce Category Pages

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The Importance and Power of Launching an SEM Labs Program

Many companies work hard to develop and optimize their paid search campaigns. And when those campaigns in both AdWords and adCenter are performing well, it’s sometimes easy for complacency to set in. There might be hundreds of ad groups set up, tens of thousands of keywords running, and ROAS is… Continue Reading The Importance and Power of Launching an SEM Labs Program

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Does Your Social Media Persona Have Multiple Personalities?

December 12th, our own Gabriella Sannino, Garret French (Citation Labs) and Doc Sheldon (Doc Sheldon’s Clinic) joined the Search Geek Speak radio panel to talk about content development, strategy, social media and other properly geeky topics. As the conversation turned to social media strategies, the idea for this article was… Continue Reading Does Your Social Media Persona Have Multiple Personalities?

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