Often for ecommerce sites a lot of attention is paid to building the perfect product page. It all needs to come together perfectly – the product imagery, description and features, strong call to action, incentives, cross-selling and up-selling opportunities, and many more facets that make a great ecommerce product page.… Continue Reading Best Practices for Ecommerce Category Pages
Facebook bought Instagram for $1 billion, proving once again that Mark Zuckerberg is either one of the luckiest business leaders or one of the best – depending on whom you talk to, of course. A photo-sharing app that lets you add filters and post to your networks is all well… Continue Reading Social Media, Optimization and Conversions are New? Not Likely.
Stop the Insanity! I hate to say it, I really do, but the number of social media options borders on insane. How can a person keep up with it all? What about businesses? Unless you have a huge social media team, it’s almost impossible. Need I mention that if you’re… Continue Reading Overwhelmed with Social Media? Stop the Insanity!
Yesterday I received a skype call from Paul Anthony a long time Dojo Member and fellow Microshaft Dev (he’s gone on to better things as well). Paul came to me to bounce something off me that he had discovered about Pinterest. I kind of laughed and suggested he speak to… Continue Reading Seriously Pintrest! A Meta Tag to Stop Pinning?
Many companies work hard to develop and optimize their paid search campaigns. And when those campaigns in both AdWords and adCenter are performing well, it’s sometimes easy for complacency to set in. There might be hundreds of ad groups set up, tens of thousands of keywords running, and ROAS is… Continue Reading The Importance and Power of Launching an SEM Labs Program
I’ve been using Pinterest for a little over five months. The website seemed to gain some traction in the SEO realm back in November in a few posts and tips on how to utilize Pinterest for your internet marketing efforts. In most of the posts I’ve read they focus on… Continue Reading How to resurrect old content with Pinterest
One thing that I hear a lot of when it comes to Google Search Plus Your World, is that it is making a mess of people’s SERPs. That it is pervasive. I don’t see a lot of it outside search related queries, (and there’s that handy button to turn it… Continue Reading Hey dumbass, get a grip on your social graph SERP would ya?
December 12th, our own Gabriella Sannino, Garret French (Citation Labs) and Doc Sheldon (Doc Sheldon’s Clinic) joined the Search Geek Speak radio panel to talk about content development, strategy, social media and other properly geeky topics. As the conversation turned to social media strategies, the idea for this article was… Continue Reading Does Your Social Media Persona Have Multiple Personalities?