Raise your hand if you’ve heard of Samuel Crisp? If you didn’t raise your hand, here’s the short version. Samuel was fired from Chapel-field Apple store for some negative comments he made about an iPhone app and comments he made about Apple releasing The Beatles on iTunes on Facebook. Specifically… Continue Reading Is It Time to 86’ Corporate Social Media Policies?
As a marketing channel, social media is still extremely new. There’s a lot we’re learning and everyday we’re experimenting with new ways to maximize its reach. If we think back before Facebook and Twitter, we can see how much social media has evolved and changed. Now, it’s evolving again –… Continue Reading Extend your marketing; the NEW social media strategy
Apps can tell the world what you’re reading, watching, or listening to without your permission. Concerns about Facebook’s Privacy Policies are nothing new to the social media giant, but Facebook’s “frictionless sharing,” a feature which allows applications to post activities without your explicitly deciding to share or “like” has a… Continue Reading The Death of Privacy
While at BlueGlass TPA this year, Brian Clark (founder of CopyBlogger Media) and Jeremy Schoemaker (founder of ShoeMoney Media Group) led the session “Blog and News Optimization: How Publishers Can Dominate Google and Beyond”. Brian said something that struck a chord with me, “half the things you try will fail”.… Continue Reading Balancing the Win Now Mentality with Real Life
I recently came across this article (I’ll link to it in a second), in which the author compares social media to sandwich making. “Just because you know how to take the bread out of the fridge,” he says, “doesn’t mean you know how to make a sandwich.” While reading the… Continue Reading Social Media Marketing – Do YOU Have All the Sandwich Ingredients?
Everything about the economy screams uncertainty these days. Pundits and talking heads tell you it’s recovering and just hang tight, your pocketbook tells something entirely different. I’m of the opinion that the days of 15-20 year careers with a company are of a bygone era. It’s far and few between… Continue Reading Giving Up the Ghost: When is it Time to Leapfrog?
The two strongest digital marketing professions over the last 5 years have been Search Engine Optimizers and Pay Per Click Managers. But with the rise of Social Media, budgets and interest is shifting away from these occupations. I would think SEO and PPC experts would be some of the leaders… Continue Reading Are SEO’s Too Lazy To Benefit From Facebook?
You’re being hijacked. They’re hijacking you. Facebook marketers are being hijacked and large majority don’t even know it. It’s been almost four years since Facebook Ads were introduced by Mark Zuckerberg (Nov. 6, 2007). And in that short time span, Zuckerberg has built himself a small empire of walled-garden ads and… Continue Reading Facebook Marketing Hijacking: A Case Study