Is It Time to 86’ Corporate Social Media Policies?

Raise your hand if you’ve heard of Samuel Crisp? If you didn’t raise your hand, here’s the short version. Samuel was fired from Chapel-field Apple store for some negative comments he made about an iPhone app and comments he made about Apple releasing The Beatles on iTunes on Facebook. Specifically… Continue Reading Is It Time to 86’ Corporate Social Media Policies?

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Balancing the Win Now Mentality with Real Life

While at BlueGlass TPA this year, Brian Clark (founder of CopyBlogger Media) and Jeremy Schoemaker (founder of ShoeMoney Media Group) led the session “Blog and News Optimization: How Publishers Can Dominate Google and Beyond”. Brian said something that struck a chord with me, “half the things you try will fail”.… Continue Reading Balancing the Win Now Mentality with Real Life

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Social Media Marketing – Do YOU Have All the Sandwich Ingredients?

I recently came across this article (I’ll link to it in a second), in which the author compares social media to sandwich making. “Just because you know how to take the bread out of the fridge,” he says, “doesn’t mean you know how to make a sandwich.” While reading the… Continue Reading Social Media Marketing – Do YOU Have All the Sandwich Ingredients?

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Facebook Marketing Hijacking: A Case Study

You’re being hijacked. They’re hijacking you. Facebook marketers are being hijacked and large majority don’t even know it.  It’s been almost four years since Facebook Ads were introduced by Mark Zuckerberg (Nov. 6, 2007). And in that short time span, Zuckerberg has built himself a small empire of walled-garden ads and… Continue Reading Facebook Marketing Hijacking: A Case Study

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