The History: When Google first released the Adwords platform back around 2000, Quality Score was not a factor in how well your ads ranked, or in determining your cost per click. At launch, the platform consisted of CPM pricing models. A few years later, CPC was introduced, and as Google… Continue Reading Quality Score: Knowing is Half the Battle
Not sure if you should use Facebook advertising? Here are the biggest advantages: Cheaper than Google Capture fans you can market to repeatedly (like email!) Expand your sales funnel upwards beyond the current buyers Unique targeting opportunities (see the end of this article) That said, a disclaimer: most businesses should… Continue Reading The Wild West: Facebook Advertising Tips 2011
Funny story… While at Pubcon, I had this complete stranger drill me about online reputation management. I’d never been to Pubcon before; I figured he was somebody who’d read a previous post I wrote about ORM and was just testing me. I mean, everybody knows something at this conference, right?… Continue Reading Online Reputation Management: Taking Control
Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the click-through, however, which is why it’s called the “click-through process”. Example Below is a snippet from the… Continue Reading Three Rules of Engagement – Your Content and Your Audience
In August, Kristi Hines wrote a post titled The Case For and Against Popup Opt-In Forms. For the post, she asked my opinionregarding the recent trend of opt-in popups sweeping the blogging world and this was my response. “I find auto “join my mailing list” popups to be extremely… Continue Reading Dear Bloggers Everywhere, Please Lose the “Over the Top” Opt-in Popups
The beauty of Just in Time Leads Leads are a life-blood. We’ve all be been trained to believe that there can never be enough leads in the pipeline. And, without them, it’s extremely difficult for a business to grow, becoming stagnant and devoid of velocity. In other words, just a… Continue Reading Warning; your lead pipeline is bursting!