The Wild West: Facebook Advertising Tips 2011

Not sure if you should use Facebook advertising? Here are the biggest advantages: Cheaper than Google Capture fans you can market to repeatedly (like email!) Expand your sales funnel upwards beyond the current buyers Unique targeting opportunities (see the end of this article) That said, a disclaimer: most businesses should… Continue Reading The Wild West: Facebook Advertising Tips 2011

Continue reading

Three Rules of Engagement – Your Content and Your Audience

Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the click-through, however, which is why it’s called the “click-through process”.   Example Below is a snippet from the… Continue Reading Three Rules of Engagement – Your Content and Your Audience

Continue reading

Dear Bloggers Everywhere, Please Lose the “Over the Top” Opt-in Popups

  In August, Kristi Hines wrote a post titled The Case For and Against Popup Opt-In Forms. For the post, she asked my opinionregarding the recent trend of opt-in popups sweeping the blogging world and this was my response. “I find auto “join my mailing list” popups to be extremely… Continue Reading Dear Bloggers Everywhere, Please Lose the “Over the Top” Opt-in Popups

Continue reading